As one version of John F Kennedy’s popular saying ‘A rising tide lifts all boats’, the concept of ‘At High Tide All Boats Rise’ stems from the belief that when the economy is performing well, all people will benefit from it.

Similarly, President and CEO of Supreme Ventures, Brian George believe that when you ‘create an opportunity and prosperity for anyone, you create it for everyone’. He says, “If you run a successful business it is a fact that the staff will get more money, the shareholders will get more money and thus the economy will get more money”.

However, while many entrepreneurs and small businesses strive for success, they are unable to adequately achieve this. Instead, they are faced with failure and unachieved objectives.

What then are some of the things that need to be kept in mind when starting or maintaining a business? To help this process, here are some things you should consider when running a successful business.

1. When starting a business, make sure it is something you believe in.
Before you start a business, take a step back and think…..is this really something I believe in? If I take on this task, will my conviction ensure the success of my business?

2. Find a balance between what people want to buy, and what you want to sell.
Too often, people jump into a business built around a product or service they think will be successful, rather than one that is already proven to have a market.

3. Don’t compromise on the big things
Compromise is necessary for every aspect of life, even business. Even if you find yourself failing to stand firmly on the minor aspects of your business, vision, purpose, and core values are critical to executing your company objectives.

4. “It’s a marathon, not a sprint.”
Like the story of the tortoise and the hare, building a business is neither for the faint of heart or the speedster. Build systems for the long-haul and focus on small-connected steps.

5. Build your business and brand as if it will be with you for a lifetime
You might think, why “would I want to build a business for forever when I plan to sell in 5 years?” The key is to remember that when you start and build a business based on passion and purpose, with a burning desire to solve the pain of your customer through the deliverance of monetizable value, you build a far more valuable enterprise.