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Are You the Right CMO for the Job, And Is It Right for You?

By understanding the skills of individual CMOs and applying the framework to evaluate the potential CMO-firm fit, CMOs and companies alike can increase the likelihood of a strong match. CEOs and job specs aren’t always clear on the role that CMOs are interviewing for, so it’s critical that CMOs ask questions about whom they report to, who they’ll manage, the budgets they’ll control and the changes they’ll have the latitude to make. CMO candidates can engage the CEO in a candid dialogue about what kind of CMO role the company is recruiting for, and even educate the CEO on CMO types. This can help CMOs adapt the role to better fit their skills. Knowing what type of role you excel at and what type of role the company is really offering will better enable you to maximize your success.

Published

13 years ago

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Knowing the Four Types of CMO Roles Can Help Employer and Potential Employee Get the Best Fit

The CMO is arguably the most difficult job to fill in corporate America, with the highest turnover rate of any executive position. Finding and retaining the right CMO is a challenge.

The problem — and opportunity — lies in matching the expectations of the organization with the capabilities of the CMO. Not all CMO jobs, or CMOs, are the same. Reducing turnover is predicated on making better matches that synchronize the CMO’s role with his or her capabilities.

Through research and discussions with dozens of CMOs, we’ve uncovered distinct CMO positions and skills. Below is a framework that CMOs can use to vet potential roles and that recruiters can use to engage a CEO in a candid dialogue about the needs of the organization. CEOs and recruiters can also use this framework to better identify the type of marketing leadership that the company needs and then strengthen the fit between the CMO’s defined role and the type of CMO they recruit.

To increase your chances of finding a good fit, start by understanding the type of CMO you are and the role that best suits you. There are four types of CMO roles: strategist, business developer, general manager and marketing specialist. Each calls for specific skills.

for more go to http://adage.com/article/cmo-strategy/cmo-job/233883/?utm_source=cmo_strategy&utm_medium=newsletter&utm_campaign=adage

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John Mahfood “I Listed on the JSE to Raise Capital for My Business”

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8 years ago

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November 24, 2016

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JSE Online Trading Platform

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8 years ago

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November 24, 2016

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Grace Stockholders To Vote On 3-for-1 Stock Split Today

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9 years ago

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July 11, 2016

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Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

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UK Loses S&P Triple A Rating

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9 years ago

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June 27, 2016

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The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

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Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

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9 years ago

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June 27, 2016

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Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.

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