The goal of every Jamaican company or every company for that matter, is to reach the apex of its industry with a enviable customer count. However only a select few will achieve this goal. While information on local companies is hard to quantify, Wallstreet.com has listed the top ten companies by customers.
Just recently Apple announced that it had sold 35.1 million iPhones worldwide in the latest quarter. The figure is large, but not extraordinary. Some consumer products and consumer electronics companies sell their products to a considerably larger number of customers – in the U.S. alone.
The customer bases of many of these companies are in the tens of millions. The leader in each sector reached its position through innovation, longevity or some combination of the two.
Each of the industries on this list serves a very large base of customers. For example, there are thousands of retailers, serving pretty much the entire population, but only Costco is the leader in membership with over 65 million members. Founded in 1983, Costco is a relatively new company. It became a success largely because it charges customers a membership fee for access to its stores and in exchange offers extremely low prices that are never marked up more than 15% above the price Costco pays.
Some industries are huge, but only have a small number of competitors. While there are only a handful of national wireless carriers, there are over 330 million wireless subscriptions in the U.S. — more than the population itself. But there are only four competitors of any size — AT&T, Verizon Wireless, Sprint-Nextel and T-Mobile. Each company has to battle for a share of a market that is no longer growing. The weapons the companies use to gain market share are products, customer service and price. AT&T is the leader. Its share of the market is based to some extent on history. It is a descendant from the original AT&T phone monopoly. But without strong products and intelligent pricing there is no assurance it can stay ahead of number two competitor Verizon Wireless.
Wallstreet.com examined 10 of America’s largest consumer industries and the customer counts for the biggest two or three companies in each sector. To rank the companies, it took each leader and compared it in size to the leaders in the other industries chosen. They used company and industry data to confirm customer counts. Each company in this ranking is the largest company in its industry, based on customer count.
Position
|
Company and Facts |
1
|
Visa
Customers: 302 million
Industry: credit cards
Parent company: Visa Inc.
Major competitors: MasterCard, Discover |
2
|
iTunes
Customers: 225 million
Industry: e-commerce
Parent company: Apple Inc.
Major competitors: Amazon.com, eBay, PayPal |
3
|
Delta
Customers: 111.1 million
Industry: airline
Parent company: Delta Air Lines
Major competitors: Southwest, American |
4
|
AT&T
Customers: 103.9 million
Industry: wireless telephones
Parent company: AT&T Corp. |
5
|
Costco
Customers: 65.7 million
Industry: membership retail
Parent company: Costco
Major competitors: BJ’s, Sam’s Club |
6
|
Comcast
Customers: 49.8 million
Industry: cable
Parent company: Comcast
Major competitors: Time Warner, Cablevision |
7
|
Nintendo Wii
Customers: 39.4 million
Industry: video game consoles
Parent company: Nintendo
Major competitors: Microsoft, Sony |
8
|
AT&T
Customers: 37.9 million
Industry: landline telephones
Parent company: AT&T Corp.
Major competitors: Verizon |
9
|
Charles Schwab
Customers: 8.6 million
Industry: discount brokerage
Parent company: Charles Schwab Corporation
Major competitors: E*Trade, TD Ameritrade |
10
|
The Wall Street Journal
Customers: 2.1 million
Industry: newspapers
Parent company: News Corp
Major competitors: USA Today, New York Times |