Archive
Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads
“Brands spent a lot of time and energy in 2011 building up their fan base, and fan acquisition was a top goal for many brands,” said Debra Aho Williamson, principal analyst at eMarketer. “I think what you’re seeing now is an evolution; now we have these fans and we have to figure out what to do with them.”
-
Businessuite Markets2 weeks ago
The Strategic Importance of Investor Communication and Recommendations for Caribbean Listed Companies
-
Businessuite News242 weeks ago
Sagicor Group Jamaica Announces Organisational Changes to Support Business Growth
-
Leadership Conversations4 days ago
Why Some CEOs Resist the Concept of Buy-In
-
Businessuite Markets2 weeks ago
Seprod’s Strong 31.9% Revenue Growth Tempered by Higher Finance Costs from Regional Expansion
-
Logistics & Transportation2 weeks ago
Unilever Caribbean’s Strategic Shift: Embracing Outsourced Logistics for Enhanced Efficiency
-
Businessuite Markets2 weeks ago
Kingston Properties Reports Robust Q1 Growth in Core Revenues and Net Income
-
Businessuite News24 International3 weeks ago
Uber Introduces Route Share: A New Chapter in Affordable, Shared Mobility
-
Businessuite Markets2 weeks ago
Unilever Caribbean’s New Distribution Model Marks Key Strategic Recalibration Amid Market Challenges