Finally, Black Media and Agencies Unite to Get Their Consumers a Fair Shake

Black media and ad agencies have had enough …
… enough of seeing their efforts taken for granted to help marketers better understand the black consumer
… enough of working with budgets that have always been slivers and are now crumbs
… enough of seeing the black consumer misunderstood and far too many mainstream marketers resolving to stay in the dark rather than “get it.”

Published

12 years ago

September 13, 2012

BusinesSuiteOnline

For years, black media companies, ad agencies (and yours truly) have made the case over and over about the value and cultural capital that black consumers bring to the marketplace.

We’ve conducted large-scale independent segmentation studies that reveal how blacks are not only different from mainstream consumers, but also different from each other in meaningful ways.

We’ve shared ROI best practices and paraded, in both black and mainstream media, success stories from respected senior-level corporate execs who “get it.”

We’ve shared videos of black consumers telling their stories about the importance of black culture and how they are pained by the stereotypes in ads that continue to show up.

We’ve told our story in countless publications and documentaries, and there are hundreds of books about black culture, black differences and black insights. (I’ve written two myself on black cultural marketing.) And still the majority of marketers say “no” to this segment.

For more go to http://adage.com/article/the-big-tent/finally-black-media-agencies-unite-consumers-a-fair-shake/237122/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

8 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

8 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

8 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.