Mobile Can Lead the Way to the Rebirth of Print Media

As More People Read Books, Newspapers and Magazines on Mobile Devices, Marketers Have a Chance to Extend Print Branding.

Traditional and social media and enhanced user experiences all are converging in mobile devices. Yet marketers are still putting mobile in a bucket by itself, as a separate channel. In doing so — and, remember, the rise in mobile use means that internet access is always nearby for millions of people — brands are missing a great opportunity to reach engaged consumers.

Published

13 years ago

September 8, 2012

BusinesSuiteOnline

As More People Read Books, Newspapers and Magazines on Mobile Devices, Marketers Have a Chance to Extend Print Branding

We still use mobile devices to communicate with each other, and to find information we need on the go, with access to search, maps and itineraries. But smartphones and tablets are also being used to play games, socialize, listen to music, watch videos and read. There is even a name for the active surfing and exploring that people do during a slow period of the day: “smart boredom.”

This is particularly evident if you think of mobile as a rebirth of print media. Consider the smart boredom concept. Intellectually curious individuals — the kind whom marketers want to reach — see their downtime with a mobile device as an opportunity to fuel their curiosity. They want to explore and learn. And on their devices they are reading books, magazines and newspapers. This creates an opportunity for advertisers to extend print branding campaigns onto mobile.

For more go to

http://adage.com/article/digitalnext/mobile-lead-rebirth-print-media/237055/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

John Mahfood “I Listed on the JSE to Raise Capital for My Business”

Published

8 years ago

November 24, 2016

Managing Editor

JSE Online Trading Platform

Published

8 years ago

November 24, 2016

Managing Editor

Grace Stockholders To Vote On 3-for-1 Stock Split Today

Published

9 years ago

July 11, 2016

BusinesSuiteOnline

Shareholders of GraceKennedy Limited will this morning meet to consider and, if thought fit, approve a recommendation for a three-for-one stock split.

If approved, shareholders will receive three stocks for each one that is currently held.

According to group CEO Don Wehby, the stock units with a market price of J$115.00 per stock unit prior to the split will now increase threefold with an initial price of J$38.33 per stock unit

He says the stock split would allow GK’s stock to be made available to more investors while further enhancing the market for the shares.

Ahead of this morning’s Extraordinary General Meeting, GK last week issued 59,360 additional GK shares.

UK Loses S&P Triple A Rating

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

The UK has lost its top AAA credit rating from ratings agency S&P following the country’s vote to leave the EU.

S&P says the referendum result could lead to “a deterioration of the UK’s economic performance, including its large financial services sector”.

Earlier the pound plunged to a 31-year low against the dollar, and UK markets closed lower for a second day. On Friday,

Moody’s cut the UK’s credit rating outlook to negative.

Caribbean Hotels Named In Jetsetters’ 2016 Best Of The Best

Published

9 years ago

June 27, 2016

BusinesSuiteOnline

Three Caribbean hotels have been named in US-based travel and lifestyle magazine Jetsetter’s 2016 Best of the Best awards.

The list which was published recently, highlighted the world’s 20 best hotels in categories ranging from Best Over-The-Top Luxury to Best Safari Lodge.

Included in the list were Antigua and Barbuda’s Barbuda Belle Luxury Beach Hotel, Anguilla’s Zemi Beach House Resort & Spa, and St Lucia’s BodyHoliday.