IBM on May 22 announced new software designed to improve data sharing and automate complex marketing and supply chain processes in the cloud.

The new offerings leverage IBM’s Cloud expertise and cloud collaboration networks to accelerate the flow of business-to-consumer transactions by automating and synchronizing supply and demand engines.

Building on these extensive capabilities, IBM is introducing IBM Commerce on Cloud, the industry’s first integrated enterprise class e-commerce solution in the cloud that spans marketing, selling and fulfillment. Designed to help chief marketing officers (CMOs) and e-commerce executives quickly set up and maintain an on-line storefront, it also helps companies of all sizes deploy the same customer digital buying experience as the most advanced retail brands in the world.

“Accelerating commerce on the Cloud is a dramatic step forward in enabling companies to transform their business operations,” said Craig Hayman, general manager, IBM Industry Solutions. “Companies of all sizes can now deliver a better client experience by providing personalized marketing, selling the way customers want to buy, and delivering products through a supply chain that’s prepared for the unpredictable.”

IBM Commerce on Cloud is an integrated platform for generating customer interest and then offering, selling, transacting and fulfilling orders in the cloud. It offers companies the benefits of cloud economies, such as low up front capital investment, pay-for-use models, and instant and ongoing scalability, to businesses of all sizes. While purchase motivations are different for B2B and B2C companies, their sales and marketing programs are becoming virtually identical.

The company manages data and client transactions in cloud environments, which includes more than $100 billion in commerce transactions a year and 4.5 million daily client transactions.