When companies across Jamaica and the Caribbean discuss digital marketing, the perspective and expertise of Ewort Atkinson is often one they would love to tap into. His work has contributed to campaigns generating more than 300 million impressions, 15,000 leads, and an average 7:1 return on ad spend (ROAS), helping brands across the region drive well over US $300 million in business impact.

Balancing professional responsibilities, he manages agency work and training commitments when time permits, always with a focus on helping businesses grow through digital channels.

From Telecom to Digital Leadership

The better part of a decade spent in telecom laid the foundation for his digital expertise. He served as Group General Manager at Fimi Wireless, overseeing marketing and sales in Haiti, Guyana, Jamaica, and El Salvador. That experience was followed by a move to Digicel Jamaica, first as Digital Manager and later as Head of Digital Media, where he led high-impact online campaigns targeting both B2B and B2C segments across platforms such as social media, Google, and ActiveCampaign.

That body of work, along with time spent as Director of Digital Strategy and New Media at Prism Communications Limited, helped establish his reputation as a digital leader with a strong focus on strategy, advertising, and content creation aimed at lead generation and sales.

Kinson Digital: Helping Caribbean Businesses Grow

In 2018, he founded Kinson Digital, a digital agency with offices in Jamaica and Florida, built on a passion for helping businesses of all sizes grow their digital engagement and revenues. Over time, industries that have benefited from his work include law, hospitality, food and beverage, FMCG, entertainment and education. His expertise has also been utilized by overseas businesses in key industries including construction, janitorial and cleaning, event planning and he has consulted for notable franchises such as Golden Krust.

Above all, his pride remains in supporting local businesses throughout the Caribbean. This sentiment is reflected in a quote shared during his speech at European eCommerce and Digital Marketing Week, “A Caribbean brand shouldn’t have to leave the region to acquire world-class digital talent.”

The Digital Training Hub

Building on that mission, he launched The Digital Training Hub in 2022 as an offshoot of Kinson Digital. The platform provides micro-courses in Google and Meta advertising, practical digital marketing strategies, and useful tools shaped by years of experience. These insights are also captured in his book, The Digital Marketing Blueprint: A Guide For Non-Digital Managers, available on The Digital Training Hub website or on Amazon.

Teaching and Mentoring New Entrepreneurs

Throughout his career, he has also been committed to education and mentorship. While lecturing at the University of Technology, Jamaica, and Northern Caribbean University, he taught and mentored more than 50 students at UTECH, many of whom launched their own digital ventures. Additionally, he has contributed to the development of Jamaica’s national social media and digital marketing competencies through work with HEART NCTVET.

Focused on Results That Matter

Helping clients and students achieve meaningful results remains a central passion. The focus has always been on driving engagement, leads, and sales, while cutting through fluff and vanity metrics to achieve outcomes that genuinely move the needle for businesses.

Selective with Time, Intentional with Impact

With the growing demand for true strategic digital marketing expertise across the Caribbean and in diaspora-rich cities such as Toronto, New York, and Miami, his time remains a valued asset. Given these demands, he is selective about new engagements, choosing to work on projects where he can deliver the greatest impact.

Businessuite’s Take

In a region where digital marketing still has ample room for growth, this focus on building real capabilities and delivering practical results makes Ewort Atkinson one to watch as the space continues to evolve.

Kimala Bennett Chief Executive Officer for Limners and Bards Limited (The LAB) has released the following unaudited consolidated financial statements for the six-month period ended April 30, 2025, prepared in accordance with International Financial Reporting Standards (IFRS). The consolidated results include the performance of subsidiary Scope Caribbean Limited (Scope), whose core business involves the scouting, placement, and management of talent, supported by the development and maintenance of a comprehensive talent database.

For the period under review, the Group’s consolidated balance sheet remained sound with a stable cash position, providing the financial flexibility to support ongoing operations and strategic initiatives.

Revenue over the 6-month period of $460.2 million, represented a 3.3% increase compared to the corresponding period in 2024. This growth was driven primarily by increased activity in the Production and Media business segments. Media contributed $240.7 million, followed by Production at $151.8 million, and Agency at $67.5 million.

Gross profit amounted to $175.4 million, reflecting a 2.7% decline year-over-year. This was due to a higher proportion of revenue being derived from Media, which typically carries lower margins relative to the Agency segment. This shift in revenue mix also resulted in a 2% decline in the company’s net profit margin.

Net profit for the six-month period stood at $20.6 million, a 58.3% decline compared to the same period in the prior year. The decrease was primarily attributable to lower gross margins and a reduction in second-quarter revenue which was largely due to seasonal variations and the timing of project deliveries.

Operating expenses, comprising administrative, selling, and distribution costs, increased by $14.4 million or 10 percent compared to the same period last year. This increase primarily reflects strategic investments in talent, particularly in areas critical to our growth agenda such as business development, content creation, and enhancing the overall customer experience. While these investments contributed to higher short-term costs, they are considered essential to scaling our operations and building long-term shareholder value.

Total assets amounted to $1.03 billion, reflecting a decrease of $11.2 million or 1.1 percent, mainly attributable to normal depreciation. Current assets increased marginally to $865.9 million, up $1.6 million from the prior year.

Cash and cash equivalents stood at $332.4 million, down $226 million year-over-year, due primarily to increased investment in the development of proprietary content assets.

Accounts receivable increased by $39.5 million, and management continues to work closely with clients to manage credit terms and reduce outstanding balances.

Shareholders’ equity grew to $659.1 million, up 1.8 percent from $647.3 million in the prior-year period.

The LAB remains focused on disciplined execution of its growth strategy, with a continued emphasis on improving operational efficiency, diversifying revenue streams, and delivering long-term value to shareholders

Outlook & Growth Strategy

Looking ahead, the Group remains focused on executing its strategic roadmap amidst continued transformation in the marketing and creative services sector. Our efforts are concentrated on expanding and diversifying revenue streams, acquiring new clients, and introducing new service lines that align with emerging market needs. At the same time, we are maintaining a strong emphasis on cost discipline and efficiency.

The integration of artificial intelligence into our operations is expected to further streamline processes and deliver cost savings where appropriate.

Continued investment in content development also remains a strategic priority.

Despite ongoing macroeconomic uncertainty, 2025 has presented key opportunities for us to advance several critical initiatives. Our revenue expansion strategy includes the rollout of our “Five-in-25” content plan, which focuses on the development of five scalable content properties, the geographic expansion of our Agency and Production services, and the monetization of existing financial and intellectual assets to enhance top-line growth.

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Meta’s AI Ad Revolution Is A Seismic Shift in the Media Landscape – Its Impact On Caribbean Agencies

Meta Platforms, owner of Facebook and Instagram, has announced plans to launch a fully AI-driven ad-creation platform by the end of next year. This system will enable advertisers—especially small and medium-sized businesses—to input a product URL or image, set a budget, and have Meta autonomously generate, target, and optimize complete campaigns across formats—including image, video, text, and placement.

What the Platform Can Do
Creative generation: Builds ads from scratch—images, multi-scene videos, copywriting, and branding—using tools like Advantage+ and image-to-video converters

Advanced targeting: Employs Meta’s Lattice engine to allocate ad spend, refine audience targeting, and adjust pacing in real time

Automated budgeting: Balances campaign efforts across goals such as ROAS, profit, and conversion, with minimal human oversight

Industry Disruption & Agency Threats
Meta battles entrenched ad agency models—storyboarding, media buying, client liaisons—by offering a sleek, end-to-end AI solution. This has triggered market jitters: shares of global ad giants (WPP, Publicis, Havas) tumbled ~3–4% upon announcement

Agencies are concerned about “black box” AI with little creative uniqueness and limited transparency. A creative director warned that agencies risk becoming obsolete unless they champion human storytelling and strategy .

Meta insists it sees agencies as strategic partners—not casualties—enabling them to offload production and focus on high-level creativity

“We believe in the future of agencies. We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.” Alex Schultz, chief marketing officer and vice-president of analytics at Meta, in a recent post on LinkedIn.

Impact on Traditional Media Models
Democratization of ad creation: Millions of small business advertisers gain direct access to high-quality campaign tools previously available only to agency clients

Pressure on margins: Agencies built on hourly fees and creative production face erosion as automation slashes costs and time-to-market

Shift to consultancy: Agencies pivot toward brand narrative, measurement, and cross-channel attribution—areas where AI still struggles

Rise of performance pricing: Industry compensation models may prioritize outcomes over effort, accelerated by Meta’s technology

Investor Watch: Jamaican Ad Agencies on JSE Junior Market

The Limners And Bards Limited and One Great Studio, local creative houses listed on the JSE’s Junior Market, face both risks and opportunities.

Risks:
Client loss to self-serve AI tools on Meta.

Margin compression as SMEs opt for in-platform solutions over agency retainers.

Need for rapid adoption of AI to stay relevant.

Opportunities:
Local agencies could offer premium services—creative consulting, storytelling, campaign analysis—that AI can’t fully replicate.

They can act as intermediaries, bridging the gap for brands that need personalized strategy and regional expertise.

Possible strategic partnerships to deploy Meta’s tools with bespoke oversight and local flavour.

“AI tools would help “level the playing field” for small and medium-sized businesses that do not have the time or financial scale to use agencies. Millions of small businesses rely upon our platform to grow. For these businesses who aren’t able to work with an agency, or don’t have time during their busy days to think about their creative or targeting, that’s where AI can help level the playing field.” Alex Schultz, chief marketing officer and vice-president of analytics at Meta

Strategic Playbook for Agencies
AI integration: Adopt platforms like Meta Advantage+ or Omneky to streamline production.

Human centricity: Focus on brand voice, emotional resonance, and formats requiring high-touch creative input.

Outcome-based offerings: Transition to performance-driven fee models, aligned with client ROI.

Niche differentiation: Leverage cultural understanding, regional targeting, and deep local networks to stay competitive.

“Investors quickly sold off some of the world’s largest marketing services as news of Meta’s planned AI rollout, which could significantly swell the $160bn (£118bn) the company already makes annually from advertising.”

Investors in Context
Meta’s AI push secures its ad dominance, potentially lifting platform ad revenues 15–20% by 2026 via SME market expansion

Junior Market agencies face an inflection point: failure to adapt could erode valuation; proactive transformation may present attractive long-term upside.

Investment signal: Look for agencies investing in AI, offering high-value services, and embedding performance-based revenue models.

Meta’s “infinite creative” ad ambition is a disruptive force—reshaping the contours of advertising from production to pricing. For traditional agencies, the future isn’t erased—it’s redefined, demanding agility, technological foresight, and narrative excellence. Investors should scrutinize which players can transcend production to become indispensable strategic storytellers in the AI era.

The OCM Group for the year ended December 2024 reported Revenues of TT$301M / US$44.3M (2023: TT$318M / US$46.8M) and a NPBT and impairment of TT$17.1M / US$$2.5M (2023: TT$37.2M / US$5.5M).

In 2024, our Newspaper segment incurred restructuring costs and other one-off costs as management sought to develop business models better aligned to the current operating environments.

In Barbados, capacity challenges with the electrical grid persisted and impacted the financial performance of our Renewable Energy company. However, action has been taken to reduce the operating cost of the company while the relevant authorities seek a final solution.

In Trinidad, the forex shortages seriously affected our Distribution business and put a strain on supplier relationships. Efforts are being explored to mitigate this problem.

Positively, Flexipac (Packaging company) and Green Dot (Cable/ Internet services) were both able to achieve healthy profitability growth. In the case of Flexipac, the Company was able to double its regional sales and forex earnings and this growth trend is expected to continue with the introduction of new product offerings in 2025. Green Dot completed the rollout of the first phase of its fiber expansion program and is expected to launch the second phase during 2025. Both of these companies have been able to successfully progress their strategic plans to ensure the delivery of sustainable growth.

Our media assets in Barbados and Grenada were able to report profitability growth notwithstanding a contraction in advertising spend. This performance was realized due to the strategies implemented to achieve improved cost efficiencies and enhance our value proposition to customers. Additionally, our media assets across the Group were collectively able to report Digital Revenue growth over prior year with E-paper subscriptions growing by 36% over 3 years.

The Board has taken a conservative decision to impair its investment in one of its associates which has a long outstanding receivable due to it. Notwithstanding this impairment, it is anticipated that this matter will ultimately be favourably resolved and will redound to the benefit of all parties. The Board expresses its gratitude to the management and staff for their unwavering support and dedication throughout the year and we look forward to the Group returning to its growth path in 2025. Having regard to the Group’s performance and capital expansion plans, a dividend of TT$0.10 has been declared and will be paid on 31st July 20

Faarees Hosein Chairman 26th March, 2025

For More Information on One Caribbean Media Limited – Audited Consolidated Financial Statements for the year ended December 31st, 2024 (Summary) Click Here

Limners and Bards Limited (The LAB) headed by Kimala Bennett Chief Executive Officer, has unveiled its unaudited financial statements for the first quarter ending January 31, 2025, showcasing a nuanced performance as the company navigates a strategic pivot towards content creation. This move aims to capitalize on the burgeoning global appetite for diverse, high-quality content.

Financial Performance Overview

The LAB reported a robust quarterly revenue of $286.1 million, marking a significant 30.4% year-over-year increase. This growth was primarily driven by gains in the Production and Media segments. Gross profit reached $100.5 million, a 13% uptick from the previous year, indicating sustained operational efficiency.

However, profit before tax experienced a slight decline of 3.6%, settling at $25.2 million. This downturn is attributed to the transition from a full income tax holiday to a 50% concession, following The LAB’s fifth year on the Junior Stock Exchange. Consequently, net profit for the period stood at $21.6 million, reflecting a 17.6% decrease compared to the prior year. Despite this, the company maintains a robust balance sheet and a stable cash position.

Segment Performance

Media: Generated $142.5 million in revenue.

Production: Contributed $101.0 million.

Agency: Accounted for $42.6 million.

The net profit margin declined by 5.4%, as revenue growth was led by the lower-margin Production and Media segments, compared to the higher-margin Agency segment in the prior period. The company anticipates an Agency rebound by Q3, aligning with industry’s seasonal fluctuations.

Strategic Investments and Asset Growth

The LAB’s asset base expanded by $178.0 million, driven by strategic investments in content development. This initiative positions the company for long-term growth and revenue diversification in the “Owned” content industry.

Current assets rose to $920.6 million, while cash and cash equivalents experienced a year-over-year decline of $89.2 million.

Accounts receivable increased by $118 million, mirroring strong revenue growth. Management remains focused on optimizing credit terms through active client engagement.

Shareholders’ equity strengthened to $660.1 million, a 5.8% increase from the prior year, underscoring the company’s financial resilience.

Transition Towards Content Creation

The LAB is strategically positioning itself to harness the escalating global demand for diverse and high-quality content. With major streaming platforms, including Netflix, projected to invest $18 billion in content in 2025—an 11% increase from 2024—the appetite for fresh storytelling is evident.

The company’s “FIVE in 25” initiative, aiming to produce five films by 2025, is progressing well. Two films have been completed, with active negotiations underway with buyers and distributors. By focusing on high-performing genres such as Christmas and romance, The LAB ensures its productions cater to proven audience preferences.

Industry Outlook and Viability

The global content market is experiencing unprecedented growth. Streaming services and traditional distributors are increasingly seeking diverse narratives that resonate with a global audience. This trend presents a significant opportunity for The LAB, as its productions offer unique Jamaican perspectives with universal appeal. Engagements at international events like NATPE Global 2025 have facilitated negotiations with major distributors and networks, enhancing the company’s visibility and positioning its films for broader distribution.

Implications for Shareholders and Investors

While the strategic shift towards content creation entails upfront investments and a gestation period before realizing returns, it aligns with global industry trends favoring diverse content. The LAB’s strong financial foundation, coupled with its proactive approach to content development and strategic partnerships, suggests a forward-thinking trajectory. Shareholders and investors can anticipate potential long-term gains as the company taps into new revenue streams within the expanding content market.

Conclusion

The LAB’s recent financial performance reflects the complexities of transitioning within a dynamic industry landscape. By embracing content creation and investing in strategic initiatives, the company demonstrates adaptability and a commitment to sustainable growth. As The LAB continues to evolve, its focus on delivering compelling, culturally rich content positions it to capitalize on emerging opportunities, promising value creation for shareholders and stakeholders alike.

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