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The Caribbean Media Crisis: Can Digital Transformation Save Regional Media?

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The Caribbean media landscape is facing a critical financial crisis, intensified by a sluggish response to digital innovation and global media trends. Reports from sources like Jamaica Gleaner and BusinessuiteOnline highlight how companies such as Guardian Media Limited in Trinidad and RJRGLEANER in Jamaica are reporting substantial losses, driven largely by outdated revenue models and limited engagement with digital audiences. This lack of innovation has left them vulnerable in a competitive media market, prompting urgent calls for strategic shifts to prevent further declines​

 “The Caribbean media landscape is facing significant financial challenges, exacerbated by a lack of innovation and adaptation to digital trends. Reports indicate that companies like Guardian Media are experiencing substantial losses, with management criticized for not addressing revenue declines effectively.”

 

Key Issues Affecting Caribbean Media

 Mounting Financial Struggles and Cost-Cutting Pressures: Advertising revenue, once a primary income source, has drastically decreased as advertisers increasingly allocate budgets to digital platforms like Google and Facebook. Many media organizations are also cutting costs without sustainable strategies for recovery, leading to operational downsizing.

“Nothing in the report suggests that top management has any plans to address the persistent decline in revenue. The only solution seems to be cutting fat. They are down to the bones now, looking to cut or shorten limbs, with no plans for long-term sustainability. Covering their incompetence with lots of fancy words and adjectives, that don’t mean anything.”

Guardian Media Limited in Trinidad reported a $10.2 million loss, emphasizing the extent to which the drop in traditional ad revenue has impacted its operations. Guardian Media has attempted aggressive cost-cutting but, as analysts note, cuts have reached a critical point where further reductions would threaten the company’s operational capabilities and quality of journalism​

Meanwhile, RJRGLEANER Communications Group in Jamaica has also experienced the challenges of this shift, as they acknowledge the need for a more agile digital transformation but are constrained by legacy models that are difficult to abandon.

“Caribbean media has failed to invest in content that resonates internationally, limiting expansion opportunities”

Limited Global Appeal: Caribbean media companies have been slow to produce content that resonates with international audiences, particularly the Caribbean diaspora, which remains an untapped market. A narrow focus on local stories, while essential, has limited these companies’ ability to expand globally. This has resulted in missed opportunities for international partnerships and distribution deals, which could have diversified revenue streams.

Unlike international counterparts that have expanded into the Caribbean through acquisitions, local companies have yet to establish a footprint outside the region

Content and Engagement Limitations: A significant barrier to Caribbean media growth lies in content strategies that focus narrowly on local audiences. Critics argue that Caribbean media companies have largely neglected the potential to produce content with global or diaspora appeal, missing opportunities to enter international distribution channels.

Trinidad Express points out that global media companies have thrived by creating content that appeals beyond their national borders, allowing them to secure international distribution and build larger audiences. Caribbean media has yet to capitalize on this, partly due to a lack of investment in global storytelling and digital analytics​

Slow Pace of Digital Transformation: The Caribbean media industry’s hesitancy to adopt a digital-first approach has hampered its competitiveness. While international media have embraced digital transformation, incorporating digital subscriptions and paywalls, most Caribbean media companies have been slow to shift.

BusinessuiteOnline observes that many regional media companies are still bound by traditional operational models, limiting their ability to tap into new markets and digital revenue opportunities. These challenges were intensified by the pandemic, which accelerated the global shift to digital media consumption, but many Caribbean media companies were unprepared to pivot quickly​.

Potential Pathways to Recovery and Growth

Despite these challenges, several strategic avenues could foster a resurgence in Caribbean media if adopted with urgency:

“Embracing digital-first strategies is crucial, as highlighted by industry leaders advocating for agility in adopting new technologies”

Digital Transformation: Embracing a digital-first strategy is crucial. Industry leaders and media analysts suggest that Caribbean media must adopt new technologies, such as digital subscriptions, paywalls, and mobile apps, to attract and retain audiences. The pandemic accelerated the global shift to digital, but Caribbean media has struggled to keep pace. RJRGLEANER’s leadership has recognized the need for agility in this area, yet implementation has been slow and hampered by existing legacy structures​.

Digital Subscription Models and Paywalls: Many global media groups have succeeded with subscription-based revenue models, a strategy Caribbean media could emulate. Implementing paywalls for premium content or creating tiered access could tap into both local and diaspora markets, providing a consistent income stream from audiences willing to pay for quality, exclusive content.

Content Innovation and Global Appeal: Developing unique, globally appealing content is essential for Caribbean media to stay competitive. By tapping into Caribbean culture, history, and current affairs that resonate on a universal level, these companies could attract international interest and potential partnerships. Content that appeals to both local and international audiences—particularly the Caribbean diaspora—would not only expand reach but also create new revenue streams through licensing and distribution deals.

“Content Innovation: Developing unique, globally appealing content could attract international partnerships and revenue streams.”

Developing Caribbean content with universal themes that resonate internationally can attract both audiences and distributors. Unique Caribbean stories and cultural narratives have substantial potential in the global content market, and with the right marketing and distribution efforts, these stories could appeal to Caribbean diasporas and beyond.

Technology and Distribution Partnerships: Caribbean media can explore partnerships with tech giants like Google and Facebook, which could help increase content reach and tap into ad-sharing revenue. Such partnerships could also help overcome local infrastructure challenges, providing regional content with a larger, global platform.

Investing in Data Analytics: The use of audience data and analytics could transform content strategy, allowing Caribbean media to produce more targeted, relevant, and engaging content. Data-driven decisions not only improve audience retention but also increase ad revenues by offering advertisers better-targeted placements.

“Failed media in the Caribbean is now a crisis. Most major corporate companies over the last few months have announced international deals either on distribution or acquisition. Caribbean media have failed follow expansion in new markets. The management of these companies have displayed bankrupt ideas.”

Learning from International Media Successes and Local Implications

International media companies have responded to similar challenges by investing in multimedia content, restructuring for digital efficiency, and focusing on audience analytics. Caribbean media can adapt these strategies by training staff in digital media, creating multimedia content, and exploring additional revenue streams such as events, merchandise, and branded content.

“That’s because they have something to distribute. Caribbean media have failed to invest in content with global appeal, hence the absence of international deals. Leadership still stuck in traditional models, while the rest of the world is moving ahead.”

The response of international media companies has starkly contrasted with the approach of local Caribbean firms. Companies such as One Caribbean Media and Trinidad Express have witnessed international media players entering their markets through acquisitions and distribution partnerships, leveraging global capital to establish a strong presence in the Caribbean. This expansion underscores the potential for digital-first approaches in the region and highlights the urgency for local media to rethink their business models if they want to remain relevant. With global media’s entry into the region, Caribbean firms are now under pressure to innovate or risk being overshadowed by larger entities with stronger digital and financial foundations. ​

The challenges facing Caribbean media are complex but not insurmountable.

By embracing digital transformation and investing in globally resonant content, Caribbean media companies can position themselves to engage a broader audience, stabilize their revenue streams, and retain relevance in an increasingly digital world. This transition requires a commitment to both innovation and global engagement—an investment that could transform Caribbean media from struggling local institutions into influential platforms that capture and convey the region’s unique stories on the global stage.

“This shift emphasizes the need for Caribbean media to rethink their business models and strategies to remain competitive in a rapidly evolving market,”  

Is The Jamaica Gleaner Too Big And Important To fail?

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Sagicor Group Jamaica Announces Organisational Changes to Support Business Growth

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Willard Brown appointed CEO of Sagicor Life Jamaica; Joanna Banks assumes broader strategic leadership role.

Christopher Zacca, the President and Chief Executive Officer of Sagicor Group Jamaica Limited (“Sagicor” or “the Group”) today announced key leadership changes to strengthen the Group’s position for continued growth and expansion.

Willard Brown Chief Executive Officer (CEO) of Sagicor Life Jamaica Limited

Effective May 1, Willard Brown has been appointed Chief Executive Officer (CEO) of Sagicor Life Jamaica Limited (“Sagicor Life Jamaica” “SLJ”). As CEO of Sagicor Life Jamaica, Brown will lead the overall strategy and operations of SLJ, which gives him oversight of all divisions of the Life Business. This expanded portfolio will enable a more integrated approach to supporting client needs, driving operational efficiencies, and positioning the Business for new opportunities in other geographies. He most recently served as Chief Technology and Insurance Operations Officer where he led several successful initiatives to streamline Sagicor Life Jamaica’s operations, modernise the Group’s technology platforms and strengthen its digital capabilities. Over the course of his 34-year tenure with the Company, Brown has demonstrated exceptional leadership, strategic foresight, and a deep understanding of the evolving needs of clients and markets-including operations in Panama and Costa Rica. His appointment reflects Sagicor’s focus on empowering proven leaders to accelerate its growth ambitions.

Willard brings an outstanding track record of strategic execution and innovation, and Joanna’s deep industry expertise remains invaluable as we expand our businesses.” Brown expressed enthusiasm about the new role, stating: “I am excited for this opportunity to build on our strengths and lead the charge as we grow our Life Insurance Business. With a dedicated and talented team behind us, we are well-positioned to deliver even greater value to our clients and communities. Sagicor Life Jamaica remains focused on delivering sustainable growth under the leadership of Mr. Zacca and the Executive Management Team.”

 

In addition, Joanna Banks will transition into an expanded strategic leadership role within the Group as Executive Vice President, Strategy and Business Development, and Chief Technology Officer.

Joanna Banks Executive Vice President, Strategy and Business Development, and Chief Technology Officer.

In alignment with the organisational changes, Joanna Banks will continue to play a critical role in delivering strategic initiatives that enhance the Group’s service excellence and market reach. She now has an expanded portfolio that includes the company’s Technology and Digital Innovation functions. This integration reflects Sagicor’s commitment to accelerating digital transformation and enhancing operational agility across its businesses. Commenting on the changes, Zacca, stated: “These leadership transitions position us strongly for the future.

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General Accident Strengthens Regional Leadership for Strategic Growth

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General Accident Insurance Company Jamaica Limited has announced the appointment of Gregory St. Hugh Foster as Chief Executive Officer and Country Manager of its Jamaica operations. He succeeds longtime executive Sharon Donaldson, who now assumes the full-time role of Group Chief Executive Officer. The transition, effective immediately, is the result of a carefully executed succession plan that signals the company’s continued commitment to strong leadership, growth and long-term stability across the region. Foster has been an integral member of the executive team since 2014, serving most recently as Chief Operating Officer.

With over a decade of experience in the general insurance sector, he has led with distinction across core areas including finance, underwriting, claims, and operations. He is also the strategic lead for AutoSmart Insurance, GenAc’s motor insurance sub-brand. “Sharon and Gregory have demonstrated the leadership required to execute our strategy and position General Accident for continued success,” said PB Scott, Chairman of General Accident. “This transition reflects our deep confidence in their ability to guide the company into its next phase of growth.” Foster brings a deep understanding of the Jamaican insurance market, honed during his time as Chief Financial Officer before assuming the COO role in 2019. A Chartered Accountant and member of the Institute of Chartered Accountants of Jamaica, he previously worked at PricewaterhouseCoopers as an Audit Manager, overseeing audits in insurance, petroleum, and manufacturing sectors. “It is a privilege to take on the role of CEO and Country Manager at such an important juncture in General Accident’s growth story,” Foster said. “Together with our exceptional team, I am focused on expanding our market presence, enhancing service delivery, and creating long-term value for our stakeholders.”

Sharon Donaldson, who has led General Accident for over two decades, has been central to the company’s regional expansion, delivering strong financial performance, strengthening underwriting capacity, and embedding sound corporate governance practices. As Group CEO, Donaldson will now oversee the strategic direction of General Accident’s operations in Jamaica, Trinidad & Tobago, and Barbados. “I look forward to collaborating with Gregory and our regional teams as we continue to scale our operations and deliver innovative solutions to our customers across the Caribbean,” said Donaldson With this leadership evolution, General Accident reinforces its commitment to delivering sustainable growth and high-quality service while expanding its influence as a trusted insurer throughout the Caribbean.

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Corporate Movements May 2025

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Unilever Caribbean Limited [UCL] is pleased to announce the appointment of Ms. Ginelle Lambie as the Managing Director effective May 14, 2025. Ms. Lambie joined UCL in April 2023 in the role of National Finance Manager. On January 1, 2024 she was appointed as an Executive Director and the Acting Managing Director. Ginelle holds a Bachelor in Business Administration, a Master of Science in Accountancy and is a Certified Public Accountant. She brings over 20 years of experience in FMCG, Manufacturing, Telecom, Media & Entertainment and Banking in the United States and Trinidad. She has over 11 years’ experience in Business Analysis and Financial Reporting in FMCG companies.

Unilever Caribbean Limited [UCL] is pleased to announce the appointment of Mr. Amit Rampersad as the National Finance Manager effective May 14, 2025. Mr. Rampersad has been with Unilever for over 11 years and was appointed the Acting National Finance Manager on January 1, 2024. Mr. Rampersad is a Fellow of the Association of Chartered Certified Accountants [FCCA] and a member of the Institute of Chartered Accountants of Trinidad and Tobago [ICATT]. He has over 17 years of Financial Accounting experience, having worked in various sectors, including Media, Manufacturing, and the Public Sector.

The Board of Directors of VM Investments Limited (VMIL) is pleased to announce the appointments of Mrs Maria Evelyn-Robinson and Mr Frederick Williams as Directors of VMIL. • Mrs Maria Evelyn-Robinson was appointed effective February 12, 2025. • Mr Frederick Williams was appointed effective March 24, 2025. The Board welcomes Mrs Evelyn-Robinson and Mr Williams and is confident that their expertise, leadership, and professional experience will be valuable assets to VMIL as the organisation continues to execute its strategic objectives and strengthen its governance framework.

Everything Fresh Limited wishes to advise that Mr. Errol Grant has been appointed the Group Chief Financial Officer for the company effective May 12, 2025.

Guardian Holdings Limited (“GHL”) advises that at the Company’s Annual General Meeting held on 12th May, 2025, Ms. Colette Delaney was elected a director of the Company. Ms. Delaney brings over 40 years of distinguished leadership experience across the United Kingdom, the United States, Canada and the Caribbean in retail, commercial, and corporate banking as well as insurance, which will play a pivotal role in advancing the Company’s strategic goals.

Scotia Group Jamaica Limited (SGJ) advise of the appointment of Dayne Bucknor as Director, Client Experience and Advocacy, Scotia Group Jamaica Limited, effective May 1, 2025. Mr. Bucknor has over 17 years’ experience in the banking Industry and is adept at leading outstanding and diverse teams. He joined Scotiabank in 2006 and his most recent position was Director, Strategic and Business Analytics, Caribbean North & Central. In that role he provided strategic direction and support on several initiatives across the region. As Director, Client Experience and Advocacy for Scotia Group Jamaica, Mr. Bucknor will have responsibility for the development and implementation of comprehensive client-focused strategies to achieve and maintain industry leadership in client experience in the Caribbean North and Central region. Mr. Bucknor is a St. George’s College alumnus and holds a Bachelor of Science degree in Electrical Engineering and a Masters in International Business from Florida International University.

Barita Investments Limited (“Barita) has advised of the following Senior Management changes:

Miss Fayola Wray has been appointed to the position of Vice President, Finance, effective April 14, 2025.
Mrs. Sara Ying Henriques has been promoted to the position of Senior Vice President, Operations, effective May 1, 2024. Mrs. Ying Henriques previously held the post of Vice President, Operations.
Mr. Richardo Williams has been promoted to the position of Vice President, Asset Management & Research, effective April 1, 2024. Mr. Williams previously held the post of Head of Financial Risk.
Mrs. Anmarie Walker-Cato has been promoted to the position of Senior Vice President, Finance, effective February 1, 2024. Mrs. Walker-Cato previously held the post of Vice President, Finance.

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Finance Minister Highlights Middle Managers’ Key Role in Jamaica’s Economic Growth

“As Minister, I see every day how important strong leadership is to sustaining the progress we’ve made in stabilising our economy, attracting investment and opening new opportunities for our people,” Mrs. Williams said.

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Minister of Finance and the Public Service, Hon. Fayval Williams, has underscored the pivotal role middle managers play in driving Jamaica’s economic progress.

“As Minister, I see every day how important strong leadership is to sustaining the progress we’ve made in stabilising our economy, attracting investment and opening new opportunities for our people,” Mrs. Williams said.

She declared that middle managers are “the energy that gets things done” as they move their companies along, exhibiting true leadership that shapes the transformation of teams and influences the drive towards national development.

“[True leadership] is the consistent demonstration of values, authenticity and strategic focus that leaves behind a real legacy… one not written in résumés but in lives changed, organisations built, and futures secured. I know that you know that titles may grant authority, but only influence grounded in service, discipline and integrity builds the trust that moves countries like Jamaica ahead,” Mrs. Williams said.

Minister of Finance and the Public Service, Hon. Fayval Williams (second left), converses with (from left) Director, Montego Bay Chamber of Commerce and Industry, Donovan Chen-See; Managing Director, Make Your Mark Consultants (MYMC), Dr. Jacqueline Coke-Lloyd; and Bishop Dwight Fletcher, during the MYMC two-day Middle Managers’ Leadership Conference at The Jamaica Pegasus hotel on Tuesday (April 29). Mrs. Williams delivered opening remarks.

She was addressing stakeholders on day one of the Make Your Mark Consultants (MYMC) two-day Middle Managers’ Leadership Conference at The Jamaica Pegasus hotel in New Kingston on Tuesday (April 29).

Mrs. Williams noted that strategic and decisive leadership is especially critical in navigating current global uncertainties.

“In today’s increasingly dynamic global trade environment, Jamaica’s agility or ability to move swiftly, decisively and strategically is essential for national success; and at the execution level, it is you, it is our middle managers who drive that success.

You’re the ones ensuring that vision becomes reality, solving problems, coaching teams, delivering results and adapting to change with confidence and clarity,” she contended.

The Minister further pointed out, “In a Jamaica that is growing steadily stronger with sound leadership, prudent economic management, historic low unemployment rates, a transparent inflation-targeting regime, real investments in education, infrastructure, and innovation, it is clear that, as a country, we are on the right path.”

Meanwhile, Mrs. Williams lauded MYMC for organising what she described as the premier management conference in Jamaica, noting that the event is critical as Jamaica navigates an increasingly complex global economy.

She noted that this year’s conference theme – ‘A Legacy of Change, Transformation and Execution’ – is apt for the occasion.

“It reminds us that leadership is not about titles, offices, or positions. It’s about action [and] the courage to move when others hesitate. It’s about vision… the ability to see beyond today’s challenges and into tomorrow’s possibilities. Most importantly, it’s about influence – the ability to inspire people to believe in a cause greater than themselves, to push past limits to build institutions that will stand the test of time,” the Minister emphasised.

Mrs. Williams encouraged the participating middle managers to take advantage of the conference by actively engaging in the discussions, learning from the experts, sharpening their skills and strengthening their networks so they can be better and stronger leaders, driving Jamaica’s continued growth and transformation.

By: Donique Weston, JIS

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BOJ Anticipates Minimal Price Disruptions from US Tariffs

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The Bank of Jamaica (BOJ) Monetary Policy Committee (MPC) projects that the initial impact of rising US tariffs on prices in Jamaica will be minimal.

“In assessing the near-term outlook, the Monetary Policy Committee contemplated the implications for the Jamaican economy of the policies that have been implemented by the US administration, to date, and in so doing looked at several scenarios. From this exercise, the Bank’s view is that the first-round impact of the increase in US tariffs on prices in Jamaica will not be significant,” BOJ Governor, Richard Byles, said.

He was addressing the Quarterly Monetary Policy Report press conference at the Jamaica Conference Centre in downtown Kingston on Wednesday (May 21).

The Governor noted that, in the US, these policies are likely to cause a temporary rise in inflation.

“We expect that the US Federal Reserve (the Fed) will respond appropriately, and we also anticipate a slowing of the pace of US economic growth. We note that the Fed maintained its interest rate target in the range of 4.25 to 4.50 per cent in the May 2025 meeting and is likely to continue to maintain rates for an extended period of time in 2025,” he said.

Mr. Byles pointed out, however, that while some consumer prices in Jamaica may rise due to higher inflation in the US, the impact of imported inflation on overall domestic price level increases will be largely offset by declining global oil prices.

“Given the available information, the Bank, therefore projects, a moderate impact of the US policy changes on prices in Jamaica. In this context, the outlook is for inflation to remain within the Bank’s target range of four to six per cent over the next two years, notwithstanding some upside risk. This outlook assumes stable inflation expectations, a moderate decline in crude oil prices, continued stability in the exchange rate and moderate domestic demand,” the Governor added.

Mr. Byles pointed out that the risks to the inflation forecast are, however, skewed to the upside, which means the out-turn could be higher than projected.

“Higher inflation could stem from a sharper-than-anticipated increase in the tariff faced by trading partners of the US. In addition, domestic inflation could be higher than projected if there is a further escalation in geopolitical tensions, which could negatively impact international supply chains. Lower inflation could, however, result from lower-than-projected international commodity prices as well as weaker demand conditions,” he explained.

Consequently, the Governor said the MPC will continue to closely monitor domestic inflation expectations and any upward pressure on prices resulting from the evolving tariff landscape.

Mr. Byles added that the Bank is prepared to adjust its monetary policy stance if its outlook does not materialise and inflation deviates upwards from the Bank’s target range.

“Importantly, the Bank is well positioned to support stability in the foreign exchange market, should the effects of the policy changes abroad affect foreign exchange flows by more than currently anticipated,” he stated.

The Governor said the BOJ remains committed to achieving its primary mandate of maintaining inflation at four to six per cent and will deploy the tools necessary to preserve price and foreign exchange market stability.

Meanwhile, Mr. Byles said US policy changes may have some impact on Jamaica’s gross domestic product (GDP) growth and the external accounts, to the extent that tourism and goods exports as well as remittances are affected.

“Some of Jamaica’s exports will be exempt from the baseline tariff imposed on Jamaica by the US, and this may augur well for growth in those industries. The economy is, therefore, projected to grow moderately over the near term.

“Against this background, and factoring domestic demand conditions, for fiscal year 2025/26, real GDP is projected to recover in the range of one to three per cent, largely reflecting normalisation in the mining, tourism and construction sectors. In this context, employment levels are projected to remain high, even as anecdotal data suggest that wage pressures are moderating,” he said.

Meanwhile, the Governor indicated that Jamaica’s current account balance is expected to remain in surplus in the near term, with international reserves projected to remain healthy.

“The Bank projects that gross reserves will improve further over the medium- term, remaining above the Assessing Reserve Adequacy (ARA) 100 per cent,” he said.

Mr. Byles pointed out that “the external environment carries much uncertainty, but the domestic macroeconomic outlook remains stable in the Bank’s view”.

By: Chris Patterson, JIS

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