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Revival Of The Entrepreneurial Spirit And The Redefinition Of The Capital Markets

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NCB Capital Markets is proud to be associated with the JSE’s annual conference for a 7th consecutive year as the lead regional sponsor. This year’s theme the “Capital Markets Redefined Achieving the Impossible” is very relevant given the global events over the past 3 years and the trends we are seeing globally, locally and I dare say regionally.

Tonight I had planned to speak on the Revival of the Entrepreneurial Spirit and the Redefinition of the capital markets…and I still will. Entrepreneurship is the engine of any economy and the capital market plays an important role in fueling that engine. I will explore the Jamaican experience and identify the lessons, which are applicable not just for Jamaica, but to the wider region as well.

However, it would be remiss of me, bordering on irresponsible, not to use this platform, as President of the Jamaica Dealers Securities Dealers Association (JSDA), to speak on the topic that is now dominating the local press. I was expecting 2023 to be a year of reprieve for the industry, having weathered the COVID-19 pandemic and the inflation crisis over the last three years. But, here we are with our own local situation, one that is threatening the reputation of our securities industry and public confidence in the financial system. As such, I will also address this in my presentation.

In the midst of this ordeal, I chose to keep my speech focused on the revival of the entrepreneurial spirit because while we as a nation solidify the transparency and security of our financial markets to rebuild confidence, the need for stronger economic growth, enhanced competitiveness, and greater job creation still exists.

A strong financial system is a key enabler of a thriving economy, which creates a high standard of living and quality of life for citizens. With that still being a goal, we must then ensure that financial markets can continue to play its role of providing resources for the innovative and productive ideas that will fuel development.

ENTREPRENEURSHIP

To start our conversation let’s look at the benefit of entrepreneurship to the economy; and I am going to focus on 3 benefits:

Firstly, entrepreneurship improves productivity as it injects the economy with a fresh batch of higher productivity firms. As such, it increases competition among existing businesses, and pushes out less-productive ones.

Secondly, entrepreneurship spurs innovation as new firms are disproportionately responsible for commercializing new innovations, particularly radical innovations that spawn entirely new markets or substantially disrupt existing markets.

Lastly, Entrepreneurship creates jobs as new and young businesses are the engine of net job creation in the economy.

LOCAL FINANCIAL CRISIS

In looking at the culture of entrepreneurship in Jamaica and how it has evolved, I am going to take us back three decades to a dark period in our economic history, that is, the financial sector crisis of the 90s. I believe it important that we understand the impact it has had on the psyche of our citizens, and what it did to the local entrepreneurial mindset.

In the early 1990s, in response to rapid depreciation in the local currency and spiraling inflation that had risen to as high as 80%, the government and the central bank sought to stabilize the economy and the exchange rate by pursuing a high- interest rate policy.

This high-interest rate policy played a meaningful role in the financial crisis of the 1990s and in subduing the entrepreneurial spirit because the interest rates at which banks lent to borrowers rose to prohibitively high levels. As the government raised interest rates to reduce liquidity in the economy, commercial banks quickly raised the rates at which they lent money to businesses.

According to BOJ data, the average lending rate for commercial banks rose from 34.5% in 1990 to 62.3% in 1994. As a matter of fact, in early 1994, a survey conducted by the Financial Gleaner revealed that banks such as Century National Bank, Jamaica Citizens Bank and Worker’s Bank were lending at rates that were as high as 65%-69% per annum.

The fallout from the financial crisis truly stifled entrepreneurship for two generations. Many businesses failed, with some entrepreneurs owing money to this day. The non-performing loans in the sector at the time accounted for 24.9% of GDP compared to the average of 1.2% over the last 5 years.

Allow me to paint a picture for you, an illustration… imagine an entrepreneur with a 15-year commercial (or residential) mortgage with a debt servicing ratio of 1.25 times, implying he has a 25% cash flow buffer to support loan payments. Let’s say that facility has a loan to value of 80%. A 20 percentage points interest rate rise, similar to what would happened in the 90s, would result in a cost of debt increase of approximately 70%…decimating his cash flows. He would likely be forever debt riddled because the recoverable value of the underlying collateral would likely be below the loan amount because of likely systemic fallout in the system.

The environment effectively killed the entrepreneurial spirit, as additionally, those that were fortunate to have liquidity opted for the easy route of placing money on fixed income securities earning high/double digit interest rates. In retrospect, one cannot blame them. Why take on the hassle and risks of running a business when your alternative is earning north of 30% per annum in relatively low risk fixed income investments?

That experience did not just kill a generation of entrepreneurs, it created a mindset of conservatism for years to come. The subsequent generation – my generation – which was either in the secondary or tertiary education system at the time, developed a conservative mindset.

The modus operandi of that generation was to do well in school so that you could land a job with a blue-chip company; preferably a firm that had international backing. Working for a small company was undesirable, becoming an entrepreneur was a no no. Entrepreneurship was a bad word and viewed as being for those that couldn’t get the desirable jobs at the time. In aggregate, I would argue, the outcomes of that period have stifled the economy for approximately two and half decades.

CURRENT ENVIRONMENT

With average GDP growth of 1.4% since Independence 60 years ago, our economy has endured some challenging times. It is these times and a spirit of flexibility/adaptability that makes us the resilient country that we are. The much needed macro-economic stability driven by reforms coming out of the more than a decade-old IMF agreement, coupled with financial sector innovation, is once again spurring entrepreneurship.

So we are we seeing today:

– many of the bright creative minds leaving the education system having the pursuit of entrepreneurship on their career roadmap. This is also reflected in the listing of a number of junior market companies controlled by individuals in their sub 40s.

– the emergence of a private equity culture, which has been enabled by the successes of our junior market and other financial innovation.

– the stock market, especially the junior market, being an avenue for entrepreneurs to raise funding to scale their operations.

– with lower interest rates and improved macroeconomic fundamentals, a lot of the so called “old money” are looking at private equity opportunities, in support of entrepreneurism, to diversify and create wealth.

The trend we are seeing currently, shouldn’t be taken lightly and must be nurtured for us to truly experience the transformation that we need as a country and deserve as a people. Jerry Moran, an American lawyer and politician, notes that “Innovation and entrepreneurship are the opportunity and best opportunity we have to grow the economy.”

RECOMMENDATIONS

With an ever changing global landscape and the accelerated pace of globalization, developing countries are at risk of seeing an increase in income inequality given changes in trade, technology and employment patterns. The last three years have seen an acceleration of these changes.

What is clear in my mind is that countries like ours must either adapt or face the consequence of being left behind. Doing nothing is not an option. With our resilience, improving macro-economic fundamentals and a renewed entrepreneurial drive, supported by an innovative financial sector, there is an opportunity to transform our economy and be on a path of a much higher rate of economic growth.

I want to share with you three themes that will be important to our success as a nation. They are:

– Identifying and leveraging competitive advantages;

– Seeking scale;

– Creating and retaining talent.

Identifying and leveraging competitive advantages

The manufacturing of goods and provision of services are becoming increasingly competitive, driven largely by technological change and scale. We have seen it play in front of our eyes: industries that were growing at phenomenal rates a few decades ago are now dead, or at best, are on life support. Travel agencies and anything print- from photos to newspapers and magazines are all becoming obsolete and are just a few examples of the disruption that is ongoing. Even our own financial services industry is being disrupted by technology, with the advances in mobile, internet and ABMs, heavily staffed banking and customer-facing financial services operations are becoming a thing of the past.

Therefore, to remain relevant, as a country we need to take some tough decisions and determine where our competitive advantages lie and what we need to focus on to transform our economy and the lives of our citizenry. Countries like Singapore, Panama and China have taken bold steps, focused on their competitive advantages and have been reaping the benefits.

At home, I often ask myself the question, why is it that the two industries that Jamaica is most known for, are among the most underinvested industries in Jamaica. Globally, Jamaica is known for track and field. Where that sport is concerned, we are to the world what Brazil is to football. Why then is Sports not a major contributor to GDP? Why are the major track and field events held in Europe and not in Jamaica?

Likewise, Jamaica is world renowned for reggae music. So why is it that so many reggae festivals are held in Europe and elsewhere but not in Jamaica? Kingston, Jamaica should be to Reggae, what Nashville Tennessee is to country music.

These are both industries that have the potential to dramatically impact the citizenry at the grass root. With focus and investment, they can ultimately help to create opportunities for economic growth, employment, and aid in addressing income inequality and by extension, some of the social ills of this country.

I actually had a dream about this. I dreamt that Jamaica in 2045 was the leading destination for global athletes, entertainers and those in the creatives, to hone their craft, live and vacation. In my dream, Jamaica’s international financial center initiative had allowed us to become the leading wealth management hub for world’s most famous athletes, irrespective of sport, and all the world’s largest wealth management firms were domiciled here.

Finding those niches and committing to them can result in transformation at scale, which takes me to the next theme, which is seeking Scale.

Scale

Jamaica has a population of 3 million people. The world population is just under 8 billion people. With globalization, enabled by technology, there is unprecedented access to a market that is almost three thousand times that of our own.

However, to be a meaningful global player, it is always better to do it as a collective. The population of the English Caribbean is twice the size of Jamaica at 6 million people. If you consider the entire Caribbean, we are speaking of a population of 44 million, which is a decent size. Collectively that is larger than the Canadian population, almost as large as Spain’s and two thirds the size of the United Kingdom.

As a collective, we have enough similarities and differences to make us a potent force on a global level. I am encouraged by the work being done by the Caribbean Private Sector Organization (CPSO), whose Agenda is that of supporting the full implementation of the CARICOM Single Market and Economy (CSME) and advancing Private Sector priorities in the Caribbean Community.

One of the recent initiatives of the CPSO is to bring together the regional capital markets. A topic that is back on the front burner, and I note Dr. Street-Forrest’s remarks earlier and that discussions also took place at the Trinidad & Tobago Stock Exchange’s conference in October last year. A notion of a regional exchange and/or market have been on the table for years; however, the relevance of such a construct couldn’t be more timely.

Talent

And finally, on the matter of the theme of talent – one of the biggest challenges post-pandemic is the global labor shortage and the prevalence of remote work. There are two aspects of this conversation. There is ensuring that we have the right competencies to take our economy to the next level; then there is the retention of same because being able to retain talent is just as important to our success as creating it.

The global shortage of labour in critical job functions poses a significant threat to countries like Jamaica that is large and sophisticated enough to be a hunting ground for talent. Historically, talent has migrated to other countries for more attractive compensation. With the increasing prevalence of remote work, we are now seeing international firms offering local talent attractive job opportunities, with them not having to migrate. The next effect of this is greater talent scarcity and upward pressure on wages, which can be problematic for businesses that can’t scale. This is a real threat that is not going away. As such, we not only just need to be aware of it, we need to convert it into an opportunity.

To benefit from the developments in the global economy and truly transform our economy, it is clear that Jamaica, and I dare say the region, cannot maintain the current status quo. In Jamaica, after taking a hit during the financial crisis of the 1990s, we are now seeing the revival of the entrepreneurial spirit aided by relatively low interest rates and financial innovation that has both reduced the cost of capital and increased the types of capital that is available.

However, given the trends that we are seeing in the international marketplace, to take advantage of this revival and the innovation that we are seeing in the financial services industry, we need to focus on these three themes – identifying and leveraging our competitive advantages, seeking scale and creating and retaining talent. I believe, ladies and gentlemen, that these three themes are the keys to the economic transformation we seek.

MULTI-BILLION DOLLAR FRAUD

Now shifting gears, to what has been making the daily headlines recently – the alleged multibillion occupational fraud that occurred at a securities firm in Jamaica. The incident is of grave concern to us as an industry. It is painful and heartbreaking, and unfortunately, it has set us back as a financial sector.

This incident, which is threatening confidence in the financial sector, does not reflect the state nor conduct of the securities industry as a whole. While fraud will never disappear, fraud of the magnitude that has been alleged, would not happen at a firm with a strong, well-functioning governance framework. In this instance, based on what is in the media, there appears to have been a significant break down in controls and governance.

The industry, as we know it today, has been around for almost three decades having withstood:

– The 2008 global financial crisis;

– The 2010 and 2013 local debt exchanges; and

– The fallout associated with the global pandemic, and more recently, the inflation crisis.

In all instances, during that period, the sector remained resilient, supported by ample capital and liquidity, with no systemic or entity failures. We are the same industry that has been noted for innovation and that has put Jamaica on the global map.

Our industry is plugged into the international markets, having adopted best practices in terms of processes, controls and governance. We are talking about world class settlement and custody platforms, and frameworks, driven by the use of best in class technology. All these technologies reduce the need for human intervention and as such reduces fraud. As such, it is not a surprise that historically, fraud in the sector is minimal.

The alleged incident is unfortunate; however, I cannot overemphasize that as individual firms and as a collective, we take fraud seriously and are against any activity that undermines the credibility of and confidence in the sector.

The Minister of Finance, the Dr. the Hon Nigel Clarke, at his press conference held yesterday, outlined sweeping changes to come, which includes the creation of a single regulator for prudential supervision; a role which is to be ultimately assumed by the central bank.

The JSDA supports actions geared towards restoring confidence in the securities market, as this is needed for us to the continue the contributions that the industry has been making over the past decade plus in building wealth for Jamaicans and providing capital to support the growth of businesses, the transformation of industries and the expansion of the Jamaican economy.

As an industry, our focus will now be on helping to restore public confidence and active engagement of the authorities during the consultation process over the next several months, as they seek to craft the new regulatory framework. This consultation process is critical as we seek to ensure that the outcome results in a healthy balance between prudential monitoring and that of continued market development and deepening.

There is a global market view that bank regulators are typically overly conservative, which is not necessarily supportive of the entrepreneurial underpinnings of the securities market which thrives on innovation, necessarily set within the context of prudent risk management. This is unlike a securities regulator that tends to facilitates market deepening and innovation, within the same context. Our fears, exist in this regard.

However, I can say the fear now is less than say a decade ago, as we are seeing a central bank that is much more market friendly. As such, I am cautiously optimistic that once we get pass the teething pains, we will establish a framework that consists of a robust regulatory oversight, that restores confidence in the sector, but also one that facilitates us achieving our aspiration of being the global niche player in financial services that we have the potential to become.

NCB CAPITAL MARKETS INITIATIVES

Prior to closing, as is customary, I will share a bit about what we have been doing at NCB.

i) GoIPO bond portal
In 2019, NCB Capital Markets pioneered the region’s first paperless end- to-end automated IPO solution called GoIPO. This platform allows investors to participate in equities public offerings and open accounts from the comfort of their homes or mobile devices.

In the coming weeks, we will be launching our GoIPO bond portal. This innovation will allow investors, not just our clients, a digital-first investment experience when investing in local Bond Offers, both public and private.

Available on the GoIPO platform, investors can view all transaction documents for a bond or note offer, digitally. They can complete their bond applications online and submit their accredited investor declarations. Clients will be able to add joint holders and submit their principal, coupon payments, and refund mandate, as well as choose how they would like to fund the transaction. Clients’ JCSD account information will be validated for accuracy to prevent the submission of incorrect data. The entire application process can be completed in less than ten (10) minutes.

Once investors submit their applications they will receive an order confirmation email, with the details of their order, and a follow-up email will be delivered indicating whether their application has been successful.

For all applications that are approved, GoIPO will generate a PDF version of the executed Bond/Note Purchase agreement that will be digitally stamped with the Tax Authority of Jamaica seal. All generated agreements will be attached to the approval email that clients will receive once the offer closes and allocations are complete.

With this innovation, investors can now have the same seamless investment experience when participating in bond offers, that they have come to know and expect for equity transactions.

ii) Continue our initiative with no fees for Junior Market IPOs

As a leading market maker and originator of transactions that span the entire spectrum of the capital structure in Jamaica and the wider Caribbean, we continue to improve and expand how we operate in the equity markets. We also continue to redouble our efforts in engaging our community of companies with private equity investments. Let’s elaborate on those two points, starting with the Junior market.

This year, NCB Capital Markets will resume waiving its arranger fees for companies that have engaged us to list on the JSE junior market. We see this strategy as key for unlocking economic growth by giving companies easier access to the capital markets.

As for private equity, NCB Capital Markets as well as our off-balance sheet platform, Stratus, is committed to supporting promising private companies that might not yet be ready to go public, by making equity investments.

We also provide coaching and strategic advice so that these companies are in a better position to go public in the future. Not being ready for listing does not mean that a company should not be able to access equity capital, and we are prepared to work with companies that are early in their life cycle, but that require equity today.

iii) Guyana entry

Late last year, we opened the doors of NCB Capital Markets (Guyana) Inc. as an advisory firm and now await our securities licence, which will allow us to arrange and deal in securities locally.

The pace, steepness and exponential nature of what is taking place in Guyana is a tremendous opportunity for Guyanese. To benefit, the Guyanese have to access the right scale and type of financing that can navigate fast-paced, commodity-based environment.

The Guyanese will need access to financing at each layer of the capital structure and in scales that single institutions may be prohibited by regulation from taking on their own.

NCB Capital Markets has been working in Guyana since 2014. In recent times we have executed structured finance-type transactions that set the stage for further development of Guyana’s domestic capital markets by enabling external flows of capital into Guyana.

With this, investors both inside and outside Guyana, can gain access to attractive investment opportunities and Guyanese businesses can gain access to a range of financing solutions, including private and public debt; senior, unsecured and mezzanine type syndicated debt; quasi debt and quasi equity; alternative asset type class financing; factoring private credit, etc.

Additionally, the people of Guyana can now gain access to investments created by the capital markets within best practices corporate governance and risk management frameworks and a regulated environment. This has the potential to redefine investment options and access for the people of Guyana and provide investment opportunities to investors across the region.

CLOSING

In closing, the linkage between entrepreneurship and the capital markets is evident. While we work to restore confidence, strengthen prudential regulations and continue to support the development of the capital markets, it is equally important that we are conscious of the global trends and our competitive advantages in creating policies and business strategies. Let’s protect the entrepreneurial spirit. The impact of huge negative shocks can have long, lasting effects that can take generations to undo.

Ladies and gentlemen, thank you for your continued interest in the JSE conference and by extension the development of the regional capital markets. I wish for you an informative and productive next 2 days.

Thank you.

Mr. Steven Gooden, CEO, NCB Capital Markets Ltd. addressed the opening night of the JSE Conference on the topic: “Revival of the Entrepreneurial Spirit and the Redefinition of the Capital Markets”.

Leadership Conversations

The Global Economy – The Economies In Which Businessuite Top 100 Companies Operated

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The Labour Force Is Growing Less Than Before, And This Will Weaken One Essential Engine For Growth.

Welcome to this press briefing. We have just released, and it is on the internet, our Annual Regional Economic Outlook for the Western Hemisphere. This is a bit like the WEO, but for the region. And here we have two important messages, two key messages.

Need To Rebalance Macroeconomic Policies In The Region

The first one is that there is a need to rebalance macroeconomic policies in the region. And the second one is the urgency to press on with structural reforms to boost potential output growth. And I will explain this. The monetary policy part of the first message, the rebalancing applies to several of the flexible exchange rate and inflation targeting countries in the region with different degrees of intensity. The second message, the urgency to deepen reforms for growth, really applies to almost all economies in the region.

Over the last few years, the region has successfully weathered a series of major shocks in the world economy. They showed resilience and they have adopted really macroeconomic policies in most countries that are at the top of the frontier of what we know. And so far, largely the region has stayed in the sidelines, on the sidelines of global geopolitical tensions.

Now growth in the region is moderating as most economies are operating back near their potential. What is concerning, however, growth in most countries is expected to return to its low historical average and this will not help with the region’s macroeconomic, fiscal and social challenges.

Overall, we expect growth in Latin America and the Caribbean — if we exclude Argentina, which has an important rebound next year, and Venezuela with its own dynamics — growth will moderate from 2.6 in 2023 to 2.2 in 2025, going through 2.6 also this year, 2024. So, we’re going back to the lower part of the 2 percent around these baseline projections. We see the risks to near-term growth tilted to the downside, partly reflecting global risks, including importantly the persistent geopolitical tensions.

Turning to inflation, in line with global trends and also reflecting the effect of tight policies, inflation has fallen markedly since the peak of mid-2022, and it is near the target in most countries. However, it is not a target almost everywhere.

In the region, I would say that the last mile of this inflation has been rather long. We expect to continue to see easing of monetary policy, but gradually on account of sticky services and inflation expectations not being perfectly re-anchored and also because inflation risks are generally tilted to the upside, reflecting basically commodity price volatility — the factors that I mentioned before of geopolitical risks and also new risks of fiscal slippages.

So, with the output gap and inflation gap mostly closed, what should policymakers do?

We think that they need to focus on rebuilding policy space and working on boosting potential growth – the messages I mentioned at the beginning. This means rebalancing the policy mix and pushing forward with structural reforms.

Let me elaborate a bit more on the policy mix. The current combination of macro policies is generally not everywhere, but generally tilted toward tight monetary policy while fiscal policy remains loose. Although the earlier tightening of monetary policy by the region’s central banks was essential to bring inflation down, inflation is now close to target while monetary policy rates remain elevated in many countries. At the same time, however, public debt levels are high and will continue raising if we do not have fiscal consolidation.

So, at this juncture it is necessary to rebalance policies, starting with strengthening public finances. Most countries have quite ambitious fiscal consolidation plans, but their implementation –so from plans to reality — has been in such a way that they have been pushed back. It is crucial in the region that these plans proceed without further delays to rebuild the buffers while protecting priority public spending, investment, and social spending. Strengthening the current fiscal rules is also important so they can deliver these consolidation objectives.

A timely implementation of this fiscal consolidation is critical not only for fiscal sustainability, but also for supporting the normalization of monetary policy and the credibility of the frameworks more broadly. With fiscal policy moving in the right direction, most central banks will be well placed to proceed with the monetary policy easing that we expect, while remaining on guard, of course, against risks of re-emerging price pressures.

The Urgency To Press On With Structural Reforms To Boost Potential Output Growth.

Let me now speak about the second point, that is the need to press with structural reforms and I will go from need to urgency. As mentioned before, medium-term growth is expected to remain subdued, reflecting longstanding unresolved challenges which include low investment and especially low productivity growth.

Also, the region is suffering shifting demographics that will slow growth further. The labour force is growing less than before, and this will weaken one essential engine for growth. The impediments for growth are many and country specific, some are more common, and that reality is confronted with an ongoing reform agenda that is thin in many countries. This could lead to a vicious cycle of low growth, social discontent and populist policies. So greater efforts to advance with structural reforms are needed to boost potential growth and raise living standards.

We see that strengthening governance is a priority that cuts across all areas of growth. This includes, for example, reinforcing the rule of law, improving government effectiveness, and, importantly, tackling crime more efficiently. Improving the business environment and public investment is also needed to increase overall investment. While reducing informality and making labour markets more attuned to more productivity gains is important. This part of the labour market is also really important for women labour force participation, because this is one of the sources to offset the demographic headwinds.

Positioning The Region To Fully Harness The Benefits Of The Global Green Transition And New Technological Advances.

These reforms will also be essential in positioning the region to fully harness the benefits of the global green transition and new technological advances. It is disappointing that until now mining investment, for example, in the region has not picked up despite the new opportunities for green minerals. This suggests, and I quote here, “we can do better,” as the IMF Managing Director stressed in her initial annual meeting speech, that also applies to our region.

From our side, through policy advice, capacity development, and financial support, we are ready to continue engaging, supporting countries in their efforts to strengthen their macroeconomic frameworks and increase economic resilience and growth opportunities.

Rodrigo Valdes, Director, Western Hemisphere Department (WHD), IMF
Presentation made at a press briefing for the Regional Economic Outlook for the Western Hemisphere.

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Businessuite News24

Transforming Vision Statements: Choosing the Right Vision for the Right Time

It’s not that you lack vision yourself—after all, your success is built on envisioning possibilities and pursuing them. But translating that personal energy into an organizational vision that resonates with others is a different challenge altogether. Should you simply rewrite the vision statement, or is there a better way to achieve meaningful impact?

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As a leader, you recognize the importance of inspiring your team with a compelling vision. Yet, you may find that your company’s vision statement, despite its lofty aspirations, fails to inspire meaningful change. How can you craft and communicate a future that genuinely motivates your team to take action?

The Challenge of an Inherited Vision Statement

Imagine you’re a newly promoted CEO. Among the many responsibilities you’ve inherited is a vision statement. While it might look passable on paper, it has yet to inspire you, let alone your team, to embrace new behaviors or think differently.

It’s not that you lack vision yourself—after all, your success is built on envisioning possibilities and pursuing them. But translating that personal energy into an organizational vision that resonates with others is a different challenge altogether. Should you simply rewrite the vision statement, or is there a better way to achieve meaningful impact?

Here’s a fresh approach to this age-old leadership dilemma.

Understanding How Vision Truly Works

A powerful vision fundamentally transforms how we experience the present. Think about the difference between a Friday afternoon in the office and a Sunday afternoon. The former often feels better—not because of the immediate circumstances but because of our anticipation of the weekend. This sense of future anticipation changes how we perceive the present moment.

That’s the kind of shift you want to inspire in your stakeholders. You want them to feel energized by the future you’re describing, just as you are. The hallmark of success is when individuals take initiative, make sacrifices, and go beyond their job descriptions—not because they’re told to, but because they’re inspired to.

But here’s the hard truth: a traditional vision statement alone cannot deliver this kind of transformative impact.

Rethinking Vision: Introducing the Three Levels

Most organizations begin with what can be termed a “Level 1 Vision”: a concise, polished statement, often a few sentences or paragraphs, that attempts to summarize the future. However, these statements are frequently vague, generic, and uninspiring. They might sound nice but leave people either indifferent or skeptical. Some may even feel the statement describes what the organization has already achieved, rendering it irrelevant.

A better approach is to think of the Level 1 Vision as just the “headline” of a more detailed vision framework. Here’s how to expand it.

Building a Level 2 Vision

To create a meaningful vision at this level, gather your leadership team for an offsite retreat and focus on a specific long-term horizon—typically 15 to 30 years in the future. Work together to describe a vivid picture of what success looks like at that time. This Level 2 Vision goes beyond a brief statement; it provides several pages of detail, potentially including visuals, videos, or other media to bring the future to life.

The key here is collaboration. By involving your leadership team, you not only create a shared sense of ownership but also tap into a wider pool of creativity and ambition. A well-crafted Level 2 Vision should reflect the aspirations of your entire C-suite, energizing everyone involved.

However, many organizations stop at this stage. While the Level 2 Vision is more compelling than a simple statement, it often becomes an overwhelming list of aspirations. Without prioritization (and reduction), it risks becoming unrealistic, leading to cynicism rather than inspiration. Some employees may even dismiss it as “the CEO’s wish list.”

To avoid this pitfall, you must take the next step.

Evolving to a Level 3 Vision

The “Level 3 Vision” transforms lofty aspirations into a credible, actionable plan. This involves narrowing down the vision to a focused set of achievable targets supported by a strategic roadmap.

This process requires tough conversations. Your leadership team will need to negotiate priorities, confront trade-offs, and align on a clear path forward. Engaging a skilled facilitator can help ensure these discussions are productive and lead to consensus.

The outcome is a vision that stands apart from your competitors. A Level 3 Vision includes:

– Specific, measurable results: Clearly defined goals with tangible metrics.

– Milestones: Key achievements along the journey to the ultimate vision.

– A strategic pathway: A roadmap showing how to get from the present to the desired future.

– Team alignment: Full buy-in from your leadership team, ensuring commitment to execution.

With this, your vision evolves from an abstract dream into a realistic plan that inspires action.

Communicating Across the Three Levels

Once your Level 3 Vision is established, it’s crucial to communicate it effectively. Each level of vision—Level 1, Level 2, and Level 3—has a role to play depending on your audience and context.

For example, a Level 1 Vision offers a concise, memorable summary. Think of Vision 2030 Jamaica’s tagline: “…the place of choice to live, work, raise families and do business.” It’s short, evocative, and easy to recall.

A Level 2 Vision, on the other hand, provides more depth. Vision 2030 Jamaica expands on its tagline with four National Goals and 15 Outcomes, offering stakeholders a richer understanding of the country’s aspirations.

Finally, a Level 3 Vision delivers the detailed roadmap necessary to ensure credibility and guide execution.

By mastering these three levels, you can tailor your communication to inspire stakeholders while maintaining clarity and focus. Avoid the mistake of using the wrong level for the audience or situation, which can lead to confusion or disengagement.

Conclusion

Transforming vision statements into actionable, inspiring frameworks requires more than polished language. By embracing a three-level approach, you can align your team, inspire stakeholders, and chart a credible path to the future. Choose the right level of vision for the right moment, and you’ll not only communicate your aspirations—you’ll make them a reality.

Intrigued? Interested in more? Visit the JumpLeap Long-Term Strategy Podcast and Newsletter.

Francis Wade
Jump Long-Term Newsletter and Podcast
http://blog.fwconsulting.com, http://fwconsulting.com

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Businessuite News24

Why the Customer Is Not Always Right: My Leadership Perspective on Saying ‘No’

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As a supply chain professional and strategic leader, I’ve spent years navigating the complex interplay between customer satisfaction, operational efficiency, and business profitability. One of the most important lessons I’ve learned is that the mantra “The customer is always right” can be a double-edged sword. While it emphasizes the value of customer-centricity, if applied indiscriminately, it can lead businesses into a cycle of inefficiency, overextension, and unsustainable practices.

In the supply chain industry, where precision, cost control, and resource optimization are paramount, saying “yes” to every request is not always feasible—or wise. Strategic leadership requires the courage to say “no” when necessary, not as a rejection but as a commitment to long-term growth, team empowerment, and operational excellence. Here’s why saying “no” is essential in supply chain management and how to recognize the right moments to do so.

The Hidden Costs of Saying “Yes”

In supply chain operations, every decision has a ripple effect. Saying “yes” to misaligned requests or the wrong customers can significantly impact your team, your margins, and your ability to deliver. I’ve seen firsthand how overcommitting to unrealistic timelines, excessive customization, or low-margin projects leads to inefficiencies and burnout.

One of the clearest examples comes from taking on customers whose demands exceed their value. These high-maintenance clients often require disproportionate attention, frequent changes, or premium service without paying for it. The result? Increased cost-to-serve, strained resources, and lower profitability. Worse, these customers are typically less loyal, leaving when a competitor offers a slightly better deal.

Overpromising is another common trap. I’ve worked in scenarios where teams committed to deadlines or capabilities that were not operationally feasible in an effort to secure a deal. The result wasn’t just missed targets—it was damaged trust and strained relationships with both customers and internal stakeholders. I quickly realized that when you say “yes” to everything, you inevitably say “no” to quality, focus, and sustainability.

The Strategic Value of Saying “No”

Saying “no” strategically has transformed how I lead and operate in the supply chain industry. By focusing on aligned opportunities, I’ve seen how businesses can reduce customer acquisition costs, improve retention, and enhance team morale. Instead of chasing every opportunity, we should double down on building relationships with customers who value our expertise and share our vision.

This focus will also strengthen your brand. Customers respect partners who prioritize quality, transparency, and integrity over short-term gains. Saying “no” sends a powerful message: that you’re committed to delivering value and maintaining high standards.

When to Say “No”

As a strategic leader, the ability to say “no” starts with recognizing when a request, customer, or opportunity isn’t aligned with your organization’s goals or strengths. Here are the key signs I’ve used to guide these decisions:

1. Misalignment With Core Competencies

Every organization has areas where it excels and areas where it doesn’t. In supply chain, this could mean expertise in temperature-controlled logistics, last-mile delivery, or reverse logistics. If a customer’s request falls outside these capabilities, the risk of failure increases significantly. Saying “no” in these cases ensures your team remains focused on what they do best.

2. Unsustainable Cost-to-Serve

I’ve seen how taking on low-margin customers or high-maintenance accounts can drain resources. When the cost-to-serve exceeds the revenue or strategic value a customer brings, it’s time to reconsider. Saying “yes” to these customers only creates inefficiencies that ripple across the supply chain.

3. Overburdening the Team

In supply chain operations, morale and capacity are critical. If a request would stretch your team beyond their limits, it’s not worth pursuing. Protecting your team from burnout is as important as protecting your bottom line.

4. Jeopardizing Service to Loyal Customers

One hard lesson I learned was that prioritizing demanding or misaligned customers often comes at the expense of loyal, high-value clients. Saying “no” in these instances is about protecting the relationships that matter most.

5. Conflicts With Company Values

In supply chain management, integrity and compliance are non-negotiable. Whether it’s maintaining ethical sourcing, adhering to safety standards, or delivering on promises, I’ve found that saying “no” to anything that compromises these principles is essential for long-term success.

How to Say “No” Strategically

Saying “no” isn’t just about drawing a line; it’s about doing so in a way that maintains trust and professionalism. As a supply chain leader, I’ve developed approaches to declining requests while preserving relationships:

1. Start With Empathy

Acknowledging the customer’s perspective is crucial. For example, I might say, “I understand how important this is to your operations, and I appreciate that you’ve brought this to us.” This approach shows that you’re listening and care about their needs.

2. Be Honest and Transparent

Customers value integrity. If I know we can’t deliver to the standard they expect, I explain why. For instance: “This timeline doesn’t align with our current capacity, and we want to ensure we deliver the quality you deserve.”

3. Offer Alternatives

Declining a request doesn’t mean leaving the customer without options. I’ve found success in providing recommendations, whether it’s extending a timeline, suggesting a partner, or offering a modified solution.

4. Use Positive Language

Framing a “no” positively is a subtle but effective way to maintain goodwill. Instead of saying, “We can’t do this,” I might say, “We can support you in a way that aligns with our strengths, ensuring the best outcome.”

5. Reinforce Commitment

Even after declining a request, I make it clear that the relationship is valued. “We look forward to continuing to work with you on initiatives where we can truly add value.”

In the end, saying “no” is not about shutting doors—it’s about opening the right ones. As a supply chain leader, I’ve learned that the courage to set boundaries is what paves the way for sustainable success. By focusing on the customers, requests, and opportunities that align with your strengths and values, you create a foundation for operational excellence, team empowerment, and lasting profitability. Saying “no” isn’t a weakness—it’s a strategic decision that demonstrates integrity, foresight, and a commitment to delivering actual value. So, the next time you’re faced with a tough call, remember: the power of a well-placed “no” can be the strongest “yes” to growth, focus, and resilience.

The views and opinions expressed are those of the author/s and do not necessarily reflect the official policy or position of companies or clients for whom the author/s are currently working or have worked. Any content provided by the author/s is of their opinion and is not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.

Jermaine Robinson, MBA, CSCP
Supply Chain Management Leader | Supply Chain Services | Supply Chain Transformation | SCM Growth Accelerator

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Beyond Repeated Failure: Defining a Strategy Triad

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Studies consistently show that most strategic plans fall short.

The reasons are varied, but a common mistake stands out: teams often assume they understand “strategic” planning, only to end up misguided, compromising their organizations’ success. Often, what they call a “strategic plan” lacks real strategic thought.

How Missteps Occur

If you’ve ever reviewed a company’s strategic plan, you’ve likely seen a list of ambitious goals. They may be grouped in catchy ways, but as you read through, doubts surface. Why?

You sense the organization may lack the resources or focus to achieve all these objectives simultaneously. The longer the list, the more you suspect it may be abandoned when daily issues arise, with lofty goals slipping out of view.

Redefining “Strategic”

One way to prevent this common pitfall is to rethink how we use the term “strategic.” Today, the label “strategic” is often used casually to signal importance, so much so that it’s lost its impact, and audiences tune it out.

This isn’t just a communication issue. When teams invest time in a strategic retreat, they expect the final plan to be truly strategic, yet often that’s not the case.

Typical brainstorming sessions encourage a mix of ideas and positive intentions without much structure. The result is often an extensive report of hopeful outcomes, which can look similar to other plans within the industry—ultimately, another reason for failure.

Enter the Strategy Triad

Peter Compo’s book *The Emergent Strategy* introduces a helpful redefinition of “strategic” by proposing a triad approach:

1. Aspiration: A meaningful, challenging goal that requires effort and won’t happen automatically.

2. Bottleneck: The main obstacle preventing the organization from achieving its aspiration(s).

3. Guiding Principle: A decision-making rule to help navigate actions that address the bottleneck.

Consider a store aiming to increase profits. If the biggest bottleneck is low brand recognition, the guiding principle could be to improve brand awareness through multiple channels—online, in-store, and through partnerships.

Applying the Strategy Triad

At a recent strategic planning retreat, a leadership team was challenged to apply the triad. Initially, it was difficult; identifying bottlenecks from new perspectives required collaboration and creativity, especially without cross-functional data, which led them to rely on firsthand experiences. Yet, they successfully defined bottlenecks and guiding principles that empowered employees to align their daily choices with the strategic plan. This alignment is what leaders want but is often rare.

Why Alignment is Rare

Leadership teams often avoid the challenging, healthy conflict required to build a robust strategy triad. They may take the easier path, creating lists of goals rather than diving into critical strategic planning. Alternatively, when discussions become too heated, leaders may intervene prematurely, cutting off debate and limiting essential buy-in.

To achieve meaningful alignment, it’s important to work through differing viewpoints until agreement is reached. Though challenging, this process builds the intellectual and emotional commitment needed for successful execution. By persevering through difficult conversations, leaders can significantly improve their strategic plans’ success and longevity.

Found this topic interesting? You may want to delve into my long-form content in my JumpLeap Strategic Planning Newsletter/Podcast.

Francis Wade
JumpLeap NewsletterPodcast

Framework Consulting
http://blog.fwconsulting.com : http://fwconsulting.com

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Elevate Underperforming Boards: Prioritizing Board Self-Examination

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Imagine you’ve joined a board, only to discover it’s deeply mediocre. This is your third meeting, and it’s becoming clear that the issues you sensed in the first two weren’t incidental—they’re ongoing. How do you address this underperformance?

Luckily, you aren’t the only one who’s noticed. Some members recognize that long-standing issues have held the board back for years, and while they’ve tried initiating change, nothing has stuck. These are complex, systemic challenges that won’t be resolved by casual discussions, pep talks, or a thoughtful email. Swift, strategic action is needed. But how?

I recently encountered insights from consultant A. Cecile Watson that shed light on why boards need their own strategic approach. Her perspective inspires these key reasons for why your board must implement a self-care plan.

Why Boards Should Prioritize Self-Examination

Boards are often envisioned as serving the organization’s needs. If all members align with this vision, things should function smoothly. Small differences can be ironed out, much like in the “Form-Storm-Norm-Perform” teamwork model, which illustrates the stages groups move through to achieve high performance.

However, boards today face a high-pressure environment, dealing with complex VUCA (Volatile, Uncertain, Complex, and Ambiguous) issues from the outset. While they might receive briefings, individual and group development often gets overlooked in the rush to deliver.

This traditional expectation—that boards serve swiftly, even if under-informed—faces scrutiny in Watson’s latest article. She argues that boards must practice self-reflection and strategy if they’re to excel. Smart people on a board don’t guarantee a high group IQ or EQ; in fact, group performance can suffer if proactive measures aren’t in place.

What does your board need? A new level of self-care. Watson suggests that boards operate as a kind of strategic unit, managing their performance preemptively. Failing to do so only perpetuates mediocrity.

The Case for Board Self-Strategy

Typically, boards focus on “strategic planning” for their organization’s future. Watson’s approach takes this one step further: boards must also strategize for themselves. As a unit, they need the space to address their own evolution.

This doesn’t mean ignoring corporate planning. In fact, I’ve previously recommended that board members actively engage in their organization’s strategic retreats, where they contribute to shaping long-term goals.

Yet, once these retreats end, some boards must adapt as well. For instance, one board I worked with chose to refresh its membership, reducing both the average age and tenure of its members to bring new perspectives aligned with the strategic plan.

In another case, a board had grown complacent. Members showed up sporadically, often unprepared. This lack of accountability permeated the organization, undermining its standards and culture.

Unfortunately, board evaluations alone rarely spark transformation. Instead, Watson advocates for a written Board Strategy, a guiding document that steers the board’s actions.

Creating a Strategy for the Board

Watson advises boards to define a vision for themselves and set measurable milestones to ensure the plan stays on course. While this may sound overwhelming for already busy board members, it’s ultimately about cultivating the right mindset, not rigidly following a checklist.

Adopting these principles can help your board become resilient, better equipped to navigate future challenges, and able to avoid the slow slide into mediocrity that affects many corporate teams.

Enjoyed these ideas? Consider checking out the JumpLeap Newsletter and Podcast with my best longform content.

 

Francis Wade
JumpLeap NewsletterPodcast

Framework Consulting
http://blog.fwconsulting.com : http://fwconsulting.com

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