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PULSE Investments "tenuous at best and unsustainable at worst" Michelle Hirst, Research Manager, Stocks & Securities Ltd. (SSL)

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Over the past year, the price of Pulse Investments (PULS) shares has more than doubled, increasing by over 148%. Currently, at $5.70 per share, PULS’ market capitalization is J$1.5Bn – more than Radio Jamaica or Salada.

Our work finds that the market is severely overvaluing PULS. Accounting treatments on PULS’ financial statements, especially with regards to in-kind sponsorship, vary significantly from economic reality. Revenues, operating income and assets are all accounted for at levels significantly higher than their true economic value.

In addition, related party transactions such as real estate transfers and excessive management fees are value destructive to public shareholders in our view and are indicative of weak corporate governance more generally.

The sustainability of a business whose primary operation is obtaining sponsorship funds and capturing some of these funds for itself and its shareholders is tenuous at best and unsustainable at worst.

We recommend with conviction that clients SELL shares at current levels and believe that the Company’s fair value is between $0.45 to $0.60 per share.

Economic Value Only 1/10th of Accounting Value
According to PULS’ financial statements, the Company generated J$1.4Bn of revenue and $442MM of EBITDA in 2008. While the derivation of these figures may (and we emphasize may) be technically permissible from an accounting perspective, they bear no relationship whatsoever to PULS actual cash flow generation or the true economic value of PULS business. We believe that cash revenues are closer to J$161MM and cash EBITDA is closer J$41MM, both only about 1/10 of their “accounting” values (see Exhibit 1).

PULS generates revenue in four ways: receiving agency fees for fashion models it represents, receiving rental income for properties it sublets and receiving ticket sales and sponsorship consideration for events it promotes. Agency revenues, sublet income and ticket sales are all legitimate sources of revenue, reflected accurately by PULS in both accounting and economic terms. That said, they account for just $J37MM million or less than 3.0% of PULS revenues. The vast majority of PULS “revenues”, or over $J1.4Bn, come from sponsorship.

We do no believe that most of PULS sponsorship receipts are “revenue” in the economic sense of the word. Sponsorship consideration paid to PULS is meant to cover the cost of events, not to hit PULS bottom-line or ultimately be distributed to PULS shareholders. That is, every dollar of sponsorship received should be matched by a dollar of expense. In that sense, one can either count sponsorship as revenue with an equal offsetting cost or not count it at all; the end result in both cases should be the same: no impact on operating income or cash flow.

In the case of cash sponsorship, it is possible for PULS to capture a portion of payments either through explicit contracts with sponsors or more likely through indirect means (cutting event expenses below budget, etc). While this is good for PULS in the short-term, it is terrible for sponsors, PULS’ defacto customers. After all, if PULS can afford to keep excess sponsorship funds and still execute its events, sponsors will eventually argue (quite, reasonably) that they should contribute less. After all, sponsors are paying to promote their products by enabling the execution of events the PULS promotes, not to compensate PULS shareholders. In our view, this arrangement is unsustainable on an ongoing basis. That said, for the purposes of this analysis we conservatively assume that PULS is capable of retaining 15% of the J$146MM in cash it receives from sponsors.

The vast majority or 91% of PULS sponsorship “revenue” is not in the form of cash, but is paid in-kind. Like cash sponsorship, in-kind sponsorship should be matched by an expense or use of that in-kind contribution and therefore should not be income generating. Even worse however, in-kind sponsorship is much more difficult to convert to cash for the benefit of PULS and its shareholders. While in theory excess in-kind sponsorships of products like liquor could be sold for cash, this tactic is untenable in PULS’ case since its largest in-kind sponsorship contributions are multiyear entitlements to advertising and not product donations. As a result, from a cash flow or fundamental economic perspective, we believe with strong conviction that in-kind sponsorship contributions should not be considered revenue. PULS true cash or economic revenue is therefore merely: the sum of agency revenues, sublet income, ticket sales and cash sponsorship or J$161MM, roughly 1/10th of its accounting revenue.

PULS disclosure on the cost side is non-existent. However, for the purpose of this analysis we conservatively assume that PULS incurs only two operating cash expenses: the 85% of cash sponsorship that is used to fund events or J$105MM and the $17MM PULS it uses to pay management. This implies an EBITDA of J$40MM or once again only 1/10th of the EBITDA PULS reports on its financial statements.

After making these adjustments, it appears that the market is valuing PULS at 38x EV/EBITDA. A highly aggressive implied growth rate for any company, but especially one whose business model is essentially to get sponsorship, use as little of it as possible on its actual events and somehow capture as much of it as possible for itself and its shareholders. Applying a more reasonable 5x EV / EBTIDA multiple to our economic EBITDA implies an equity value for PULS of J$163MM or $0.60 per share. Once again this valuation is roughly 1/10th of its current market capitalization (see Exhibit 2).

A thorough examination of PULS balance sheet confirms our work (see Exhibit 3). The vast majority of PULS assets are in-kind sponsorship entitlements to advertising in future years which PULS capitalizes. Accounting for in-kind sponsorship as assets, particular advertising entitlements, is problematic for the same reasons discussed above with regards to revenues. In addition, because PULS must estimate the cost of future of advertising to arrive at an asset value, it’s even more problematic and subject to significant “judgments” from PULS management. We therefore assign no economic value to the advertising entitlements and unexpired sponsorship “assets” marked at J$953MM on PULS’ balance sheet.

Similarly, we assign no value to PULS’ patents which are currently being carried at over J$90MM or its leasehold real estate of J$353 which it after all does not own. PULS’ remaining book asset value consists of the cash on its balance sheet and its accounts receivables which collectively amount to US$158MM.

After subtracting PULS’ liabilities, excluding those due to related parties, we arrive at a book equity value of PULS of J$113MM or $0.42 per share – in line with our multiples-based valuation above and once again only a fraction of its current

market capitalization.
Corporate Governance and Value Destruction
In March, PULS executed a rights offering and obtained proceeds of J$127MM. It used these funds to retire debt and preference shares and pad its balance sheet. In addition, it acquired J$59MM of investment properties from related parties. Related parties also received J$17MM in fee based compensation. In aggregate, these transactions result in a net out flow of value to related parties funded by public shareholders. We believe both these transactions are value destructive and result in a misalignment of related party distributions from those received by public shareholders. In addition to our concerns on PULS business model and valuation, these corporate governance concerns further inform our bearish investment thesis.

Conclusion
We believe that PULS is significantly overvalued by the public market. PULS share price has increased dramatically in the last twelve months and now implies an equity value of J$1.5Bn which is difficult to reconcile on a relative value basis with other investment opportunities. PULS accounting treatment of its primary source of revenue and assets, in-kind sponsorship, severely overstates the economic value of these activities. Once these activities are accurately reflected, we find PULS to be worth only a fraction of its current trading value. In addition, we believe that PULS’ corporate governance structure and the sustainability of its sponsorship driven business should be worrisome to investors (especially given that PULS has already once been de-listed from the JSE).

We recommend with conviction that clients SELL shares at current levels and believe that the Company’s fair value is between $0.45 to $0.60 per share.

To see full article with table etc please contact businessuitemagazine@gmail.com for subscription details or call 1-876-754-2293/2295

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Businessuite Markets

Monarch Pharmacy To Fortify And Strengthen Fontana As The Number 1 Retailer In Jamaica.

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Anne Chang Chief Executive Officer and Director of Fontana Limited has released the following unaudited financial statements for the second quarter ended December 31, 2024, which were prepared in accordance with IFRS Accounting Standards.

Income Statement

The company’s quarterly revenue hit a record $2.7 billion, representing an increase of 15.3% over the $2.4 billion for the corresponding quarter last year.

Revenues increased across all locations, with the Portmore store improving substantially over its prior year.

There were increases in all key metrics – sales by category, scripts, average scripts and number of transactions.

Cost of sales increased by 17.9%, resulting in a gross profit of $1.06 billion, an increase of 11.5% over Q2 last year.

Gross margins for Q2 declined slightly from 40.5% to 39.2% but year-to-date margins remain strong, exceeding year-end margins by over 2%.

Operating expenses increased by 16.2%, ending the quarter at $687.9 million compared to $592.2 million last year.

However, due to the Portmore store contributing only six (6) weeks of expenses in the prior year, the comparison is still not an apples-to-apples comparison. The increased expenses were mainly driven by staffing costs, industrial security guard expenses, retirement provisions for senior staff (2025), and reclassification of our pharmacist salaries to remain competitive with the GOJ.

Despite this, our cost-control efforts in general insurance and utilities have yielded positive results, and we continue to monitor and implement efficiency measures.

Operating profit rose 3.9%, closing at $375.3 million versus $361.3 million last year.

Finance costs declined 21.9%, moving from $54.9 million in Q2 last year to $42.8 million this quarter, mainly attributable to foreign exchange gains on the lease liability (IFRS16).

Other income increased by 25.6% ending the quarter at $43.5 million compared to $34.7 million for the corresponding period last year.

EBITDA grew 11.4% to $448.4 million up from $402.5 million last year, a provision for corporate income taxes of $49.4 million was made for this quarter taking the year-to-date tax provision to $61.3 million. There was no comparable provision in Q2 last year as Fontana only completed the 5 full years on the Junior market and qualified for a 50% reduction in the full tax rate effective January 2024. This resulted in a net profit for the quarter of $326.6 million or 4.3% less than that reported for the corresponding quarter last year. Earnings per share moved from $0.27 last year to $0.26 for Q2 this year.

Balance Sheet Total assets at the end of the quarter stood at $5.7 billion, slightly below the $5.8 billion recorded in the same period last year.

Cash and cash equivalents remain strong at $1.6 billion, down 4.4% from the previous year, reflecting the July 2024 dividend payment of $312.3 million.

Shareholders’ equity grew 9.9% to $3.0 billion, up from $2.7 billion in the prior corresponding quarter.

Outlook

The end of the quarter saw the start of exciting new projects such as the implementation of our new integrated POS system for our pharmacy department along with the kick off of a phased roll out of our new HR software. The team is working assiduously on the due diligence process for our recently announced acquisition of the Monarch chain of pharmacies. We are excited to have Monarch join the Fontana family, expanding our footprint in Jamaica and providing more convenient locations for our growing customer base. With strong cash flows and a healthy balance sheet, we remain well-positioned to capitalize on future growth opportunities that will strengthen the company and our position as the number 1 retailer in Jamaica.

 

For More Information Fontana Limited (FTNA) – Unaudited Financial Statements For Second Quarter Ended December 31, 2024  CLICK HERE

Businessuite 2024 #1 Jamaica Junior Market Company by US$ Profit after Tax Fontana Limited

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Spur Tree Spices Jamaica Records 47% Year-Over-Year Profit Growth

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Profit before tax in the fourth quarter increased to $30M, up from $16.9M for the same period in 2023 despite an extremely challenging year.

The company’s performance demonstrated remarkable resilience and strength in the face of severe adversities. Even more impressively, profit attributable to owners for the period, climbed from $11.5M to $33.1M, a remarkable 187.1% increase. This 47% year-over-year profit growth was achieved despite prolonged environmental challenges that disrupted the agro-processing sector.

The devastation caused by Hurricane Beryl significantly impacted key agricultural crops and infrastructure, with lasting effects still felt across the industry.

Recovery was further hampered by persistent and excessive rainfall throughout the second half of the year, leading to shortages in critical raw materials and increased input costs. One of the hardest-hit crops was ackee, a core product in our portfolio. Repeated weather-related setbacks resulted in reduced yields, strained supply chains, and higher costs, creating additional pressure on operations.

Beyond weather-related challenges, the company also faced escalating costs across the board—including raw materials, packaging, transportation, and energy. These industry-wide cost pressures tested our ability to sustain growth and profitability. However, through strategic planning, proactive decision-making, and supply chain adjustments, we navigated these disruptions effectively.

We identified innovative solutions to manage costs, optimize production, and drive revenue growth, ensuring that we continued to deliver high-quality products to our customers. The exceptional profit growth achieved in the period, not only highlight the strength of our business but also reinforces our commitment to delivering value to our shareholders, even in the harsh and difficult circumstances.

For More Information Spur Tree Spices Jamaica Limited (Spur Tree Spices) Unaudited Consolidated Financial Statements for the Fourth Quarter Ended December 31, 2024. CLICK HERE

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Knutsford Express Courier Service Remains A Strong Contributor

Our courier service remains a strong contributor, providing dependable package delivery seven days a week. We are actively focused on expanding into convenient courier locations and improving service processes to better serve our customers.

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The second quarter reflected stable demand for our core services. Revenue for the period increased by 5.7% to $500 million, compared to $473 million in the corresponding quarter last year. This growth was driven by increased passenger volumes across all routes. For the six-month period, revenue rose 8.8% to $1,050 million, up from $965 million in the comparative period. Continued investments in our coach fleet have enabled us to meet growing customer demand and position the company for sustained growth.

Our courier service remains a strong contributor, providing dependable package delivery seven days a week. We are actively focused on expanding into convenient courier locations and improving service processes to better serve our customers.

Our total assets grew 12.5% to $2,062 million as of November 30, 2024, up from $1,833 million a year earlier, reflecting ongoing investments in expanding our coach fleet and other operational resources.

Looking ahead, we anticipate a rebound in travel demand as headwinds from the recent U.S. election cycle and associated travel advisories subside.

Our strategic investments in capacity expansion, customer convenience, and operational efficiency are expected to drive sustainable growth and enhance customer experience in the second half of the financial year.

Oliver Townsend Chief Executive Officer Knutsford Express Limited

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Jamaican Teas Group Reporting 12% Jump In Net Profit For Q1 December 2024

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The Jamaican Teas Group enjoyed rising sales during the first quarter of the 2024/25 fiscal year and this trend is expected to carry over into the balance of the year.

Manufacturing Division | The highlight for the quarter was the gain in our export sales which rose 38 percent over the prior year. The 6 percent decrease in our local manufacturing sales primarily reflects the high level of sales that took place to Wisynco in the year ago quarter as they built their inventories at the commencement of their new distribution agreement with us which began on Nov 1 2023.

Real Estate Division | Two studio sales were booked this quarter this year versus four in the year ago quarter following the launch of sales at our Belvedere Road project in October 2023. Booked and / or completed sales at the complex have reached the half way stage with 15 studios sold or under contract at time of writing. Retail Division | For this quarter, retail revenues amounted to $219 million, an increase of 10 per cent. This reflects a continuation of the accelerated revenue growth we have seen in our store in recent months.

Investment Division | During this quarter, the prices of stocks on the Jamaica Stock Exchange Main Market increased although prices on the junior market declined. USA Stock Exchanges improved in the quarter. The unrealised gains in our overseas investments were however much lower than a year ago due to declines in the values of our holdings in several home building and construction companies as well as a significant decline in the value of the shares of one of the computer companies we hold. Some of these declines have reversed themselves in January 2025.QWI Investments Limited (QWI) reporting a small net loss of $10 million for the quarter, a significant reversal from their year ago profit of $18 million. While the market outlook is unclear, QWI may not experience profit growth if the profit results of our main investee companies do not continue their improvements over a year ago.

Revenues | JTL’s total revenues for the quarter increased by 9 per cent overall from $840 million a year ago to $913 million this quarter. The reduction in Investment Income mainly reflects the lower unrealised investment gains of QWI referred to above along with higher realized losses recognized from a higher than usual level of share sales undertaken by QWI this quarter. Higher dividend and interest income compared with the year ago period offset some of these unfavourable developments. QWI halved its share portfolio in Trinidad in the quarter due to the disappointing profit outlook of one of its investees. In addition, the company also exited several other investments due to unexpected adverse changes in the business of several of our holdings.

Expenses| The increases in Cost of Sales for the quarter were outpaced by the growth in revenues. As a result our gross profit margin rose from 18.5 per cent a year ago to 20.3 percent this quarter. This improvement arose in part from the consolidation of our two former factory premises into our current factory at Temple Hall which was completed on 31 August 2024. This helped to eliminate expenses duplicated over two premises versus one now. The lower level of low margin real estate sales this quarter also assisted in the margin improvement.

Other expenses were little changed in the quarter except for interest expense which was $4m lower due to lower debt levels and lower interest rates.

Net Profit | Net profit attributable to Jamaican Teas for the quarter was $53 million, a 12 percent improvement from the $47 million profit in the same quarter of the previous year. Total attributable comprehensive income per share was 2.4 cents.

Financial Position| The increase in fixed assets since September 2024 is due mainly to improvements made to the Temple Hall premises. Receivables rose by 15 per, similar to the trend in revenues in the quarter. QWI’s investment portfolio was reduced in size during the quarter due to the share sales referred to earlier. The reductions in inventories reflect real estate sales since Sept 2024 as well as the continuation of right sizing practices in the manufacturing plant purchasing department.

Outlook| The Jamaican economy is heavily dependent on tourism for foreign exchange and employment and its impacts on the wider economy with its linkages to locally produced goods and services. To this end, the continued rebound in visitor arrivals in recent months is encouraging. The recent decreases in interest rates locally will also improve the prospects for our Group.

John Mahfood – Chief Executive Officer/Director Jamaican Teas Group

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Wisynco Q1 Results Impacted By Reduction In Remittances And Softening Visitor Arrivals

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Revenues for the quarter of $14.2 billion represent an increase of 7.2% above the $13.3 billion achieved in the corresponding quarter of the previous year however this fell slightly below our expectations.

The slowdown observed in the first quarter, driven by a reduction in remittances and softening of visitor arrivals, continued throughout the second quarter and was in fact compounded upon by the cool temperatures and significantly more rain than expected, making Q2 one of the rainiest quarters in some time both of which typically impacts fast moving consumer goods consumption adversely.

Gross Profit of $4.7b was 6% greater than the $4.4b of the prior year’s quarter whilst Gross Margin at 32.9% were 40 basis points below the 33.3% for the same quarter last year. The lower Gross Margin when compared to the prior year is attributed primarily to the lower absorption of fixed costs related to lower production volumes. Selling, Distribution & Administrative expenses (SD&A) for the quarter totaled $3.5 billion or 13.5% more than the $3.1 billion for the corresponding quarter of the prior year.

Our SD&A expense to sales ratio was 24.8% for the quarter, or 140 bps greater, when compared to 23.4% in the prior year. The greater SD&A expenses to sales ratios are essentially the result of our expanded Marketing and Sales departments, these increase costs align with our expectations of rolling out the capital expansion. Profit before Taxation for the quarter was $1.2 billion or 18.6% lower than the $1.5 billion of the comparative quarter for the prior year.

For the quarter, after provision for taxes, Wisynco recorded Net Profits Attributable to Stockholders of $991 million ($1.2 billion for the comparable quarter of the prior year), or 26c per stock unit for the quarter compared to 32c per share for fiscal 2024.

On a year to date basis through half the financial year, the business has earned $2.5b in Net Profit after Taxes, a 10.2% reduction year over year. Due to greater non-cash related expenses vs last year, primarily depreciation stemming from the various plant expansions, our EBITDA of $3.9 YTD is down only 4.2% year on year. From a balance sheet perspective, the business ended the quarter with $8.0 billion of cash and investment securities when compared to $11.5 billion in the previous year, the reduction is primarily due to investing an additional $2 billion in plant and equipment. Our working capital ratio remains strong at 2.39.

As we enter the second half of our financial year, we, like other business, are closely monitoring global challenges, including potential tariff regimes and economic disruptions stemming from recent policy changes. Wisynco remains committed to strategic planning to mitigate risks to our operations. Our recent investments in plant and equipment capacity, along with new production initiatives, will enhance our ability to diversify and navigate these challenges effectively.

Andrew Mahfood Chief Executive Officer Wisynco Group Limited – Unaudited financial results for the second quarter ended December 31, 2024, which have been prepared in accordance with International Accounting Standard 34 Interim Financial Reporting.

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