"Companies need to continue to invest in advertising and marketing," Mr. Kulp said. "That's going to benefit the ad agencies [and agency holding companies]. But I...
2-D barcodes got a better response among men than women: 6% of men who noticed ads with codes photographed at least one in the first half...
Any marketer can benefit from focusing on the value that they bring to consumers and emphasizing that in their communications and interactions.
"We call it the five-headed dragon," says McBride about the cloud strategy he put forward calling for use of cloud services for authentication and access, the...
