"This young adult male needs to be put on a diet, we need to get it on P90X, clean its system and get back to its...
But while Burger King was trying to sell consumers an edgy brand image, McDonald's focused on something much more mundane: selling burgers, fries and coffee. The...
This campaign again showed itself to be another exercise in flawed top down thinking….where a traditional marketing mindset had the internet playing the role as handmaiden...
INTEGRATED telecommunications services provider, LIME Jamaica, continues to rack up losses for the three months to June 30, 2011. Its Income Statement for the period under...