Mascots are "the gift that keeps on giving," said Carol Phillips, president of consulting group Brand Amplitude. "They never get in trouble with the law. They...
Taking a closer look at individual advertisers in the category it becomes apparent that the Jamaica Labour Party (JLP) spent the most on all three media...
"Unfortunately, in our business, we get paid like we're doing our clients' laundry. We haven't figured out that the ideas that we create can become a...
"We're seeing trending in China, with companies like Chevy, Buick and others saving those established brand names for higher-end cars," Mr. Bragman said. "Datsun is just...
