In the end, she points out strong brands are cash-generating assets. They allow marketers to sell in the short term as well as the long term,...
But remember to keep selling, first and foremost. And, if you get fired -- and before you go find your next position, switch agencies and repeat...
"In keeping with our policy to deepen the competitive environment, we will be inviting proposals for a 3rd mobile operator before the end of this year....
There's a reason why "Mad Men" was based in the golden age of advertising rather than contemporary times. And it's the same reason that the producers...
