My work with clients often involves conducting qualitative conversations with their customers to deeply understand how they feel about what the company is doing and what...
What’s most important with a business idea is to identify your target market and become as familiar with your potential clients as possible. “If you’re looking...
Fundamentally, small businesses must create a sense of connection to their customers and instill a sense of urgency in them. One way larger businesses create urgency...
Exiting the digital camera business is especially poignant for the Kodak. In 1975, using an electronic sensor invented six years earlier at Bell Labs, a Kodak...
