Taking a closer look at individual advertisers in the category it becomes apparent that the Jamaica Labour Party (JLP) spent the most on all three media...
"Unfortunately, in our business, we get paid like we're doing our clients' laundry. We haven't figured out that the ideas that we create can become a...
"We're seeing trending in China, with companies like Chevy, Buick and others saving those established brand names for higher-end cars," Mr. Bragman said. "Datsun is just...
"Previously you'd have expected store staff to be educated about the products and the brand," said Geoffrey Handley, co-founder and CEO of mobile agency The Hyperfactory....
