But while Burger King was trying to sell consumers an edgy brand image, McDonald's focused on something much more mundane: selling burgers, fries and coffee. The...
This campaign again showed itself to be another exercise in flawed top down thinking….where a traditional marketing mindset had the internet playing the role as handmaiden...
INTEGRATED telecommunications services provider, LIME Jamaica, continues to rack up losses for the three months to June 30, 2011. Its Income Statement for the period under...
"Companies need to continue to invest in advertising and marketing," Mr. Kulp said. "That's going to benefit the ad agencies [and agency holding companies]. But I...
