You need to identify individuals who will detract from your business and avoid them, just as you need to get rid of people on staff who...
Mascots are "the gift that keeps on giving," said Carol Phillips, president of consulting group Brand Amplitude. "They never get in trouble with the law. They...
Taking a closer look at individual advertisers in the category it becomes apparent that the Jamaica Labour Party (JLP) spent the most on all three media...
"Unfortunately, in our business, we get paid like we're doing our clients' laundry. We haven't figured out that the ideas that we create can become a...
