A fighter brand is designed to combat, and ideally eliminate, low-price competitors while protecting an organization’s premium-price offerings. Philip Morris used the strategy in 1998, when...
Sure, a computer--or at least a netbook--would help with just about any of these suggestions, but for most of your day-to-day activities in these ten enterprises,...
Most managers will be involved in a price war at some point in their careers. Every price cut is potentially the first salvo, and some discounts...
The best option or more suitable alternative for one or both would be to put their efforts into showing their value and how much it is...