This note was partially inspired by a book I am currently reading, An Insider’s Guide To Building A Successful Consulting Practice by Bruce L. Katcher, Ph.D and...
The goal was not to create a list of the largest global marketers or rank the brands that contribute the most to their company's market value...
“The move spearheaded under the current leadership of Chris Dehring, newly appointed regional Chief Marketing Officer, is the first visible bold move by the new marketing...
Although not publicly acknowledged, observation will however prove that Digicel is now in a major battle with Claro for the share of mind for Red, a...