Until firms really learn, understand and believe the importance of marketing, management will want communications efforts based on the wrong marketing premises, targeted for the wrong...
Expectedly, no numbers are yet being proffered by Digicel on the take-up of the new 4G, but the company is aggressively promoting the product through all...
“What we are really doing,” says Casanova, a former executive at cable company JACS, “is taking the device that most people now use only for voice...
The Businessuite magazine will begin pouring over the 2009 annual reports of Jamaica’s publicly listed companies to find the CEO’s who are generating the most after...