India is witnessing a rapid and transformative shift in its retail and logistics sectors through the rise of quick-commerce (q-commerce)—a model that promises to deliver goods within 10 minutes. At the center of this boom are companies like Blinkit (owned by Zomato), Swiggy Instamart, Zepto, and Flipkart Minutes, which are racing to meet the increasing demand for ultra-fast delivery, not just in metropolitan areas but also in tier-2 and tier-3 cities.