Communications Tactics Will Not Take You Far Enough Who decides: 1) What products and services to offer; 2) What to name those products and services; and...
"The time has come for LIME's workers to be held accountable for their actions and that effective performance in management was necessary."
Burns predicts that REDjet will succeed by cutting costs and frills: no free food or business class service, fast turnarounds at airports to save on parking...
The Blackslate Business Barter Exchange - 3BX will be conducted entirely over the internet, a new medium for the barter exchange industry.
When a CEO hires a chief marketer, he or she is not looking for someone to simply manage the marketing department. The CEO needs a "seat-at-the-table"...
When one looks at the plethora of these 'personality advertise-ments' and special supplements that populate the pages of our newspapers, in colour and/or on days when...
The move is part of a wider plan to integrate the businesses onto a common platform to take advantage of RBC global and regional strengths, as...
“By joining together the strong branding identities of both CIBC and FirstCaribbean, CIBC FirstCaribbean represents the proud heritage and uniqueness of the Caribbean backed by the...
The Jamaican landscape has been hit with a series of rebranding initiatives following acquisitions of leading Jamaican companies by multinationals. These have include National Gas Stations,...
“It has been going on for two years with some of them"
