This campaign again showed itself to be another exercise in flawed top down thinking….where a traditional marketing mindset had the internet playing the role as handmaiden...
INTEGRATED telecommunications services provider, LIME Jamaica, continues to rack up losses for the three months to June 30, 2011. Its Income Statement for the period under...
"Companies need to continue to invest in advertising and marketing," Mr. Kulp said. "That's going to benefit the ad agencies [and agency holding companies]. But I...
2-D barcodes got a better response among men than women: 6% of men who noticed ads with codes photographed at least one in the first half...
Any marketer can benefit from focusing on the value that they bring to consumers and emphasizing that in their communications and interactions.
"We call it the five-headed dragon," says McBride about the cloud strategy he put forward calling for use of cloud services for authentication and access, the...
Google said the acquisition will "supercharge the Android ecosystem and enhance competition in mobile computing," according to a news release. Google said the deal will not...
Here are the facts from a Boxless Entrepreneur’s point of view: there can only be 10 companies listed as the top 10 on any search engine...
The benefit of a QR code is that it gives business owners and marketers a way to get a prospect to take immediate action - easily!...
the answer is obvious. they are executing against the most ill-conceived, tone-deaf communication strategy in the history of the planet. it's stunning that they're decline isn't...
