Carol Pryce, RedBk Jamaica’s president and ceo indicated that “This is a very serious move to demonstrate to our advertisers that we are focused on providing...
It's still early days for this type of networking, though. A study by Prescient Digital Media and the International Association of Business Communicators found that 39%...
On the other side sit the agencies, technology vendors, ad networks and media companies that treat ads as pork bellies and automate the entire process. They...
“My personal views are that all rebranding efforts should add some element of interest, freshness, energy and vitality to the brand. I cannot say for sure...
With a partnership, it means that decisions are coming from different people. They are laid on the table, discussed, and the best ones are chosen. Unlike...
If you are partnering you still have to have the same talk with yourself and your partners-to-be. This is about the area I refer to as...
“Content is King let’s be clear about that, so I would definitely move and position JA105FM away from the traditional dependence on personalities to drive the...
"To the average person, it looks like the rich are working all the time," Siebold says. "But one of the smartest strategies of the world class...
Black media and ad agencies have had enough ... … enough of seeing their efforts taken for granted to help marketers better understand the black consumer...
The difficulty arises for several reasons,. Many people take a high level of ego into entrepreneurship and they believe that because they have ”invested” in a...
