Small business operators and small business aspirants across the country have, for several years, been complaining about what many believe has been a generally negative posture...
The purpose of an introduction is to put the audience in a receptive frame of mind and to create an air of high expectation for the...
I recently wrote an article on commitment, and asked readers to look deeply at what they were really committed to – were they committed to increasing...
Entrepreneurs must be willing to initially work for free in their own businesses if they want to become successful, Dear commented. Many enterprises fail because the...
A sales plan should be short, simple and to the point. It’s basically a strategic and tactical plan for acquiring new business, growing an existing book...
Video Advertisements are engaging Video advertisements allow for the expression of nonverbal cues that the written word simply cannot convey. Here is an example of video...
The competition is not amongst advertisers, but with the slew of other activities being pursued by the consumer while “watching” television.
Even with the popularity of social media, good publicity or news release handling can be a powerful part of a company's total communications program.
In tough economic times many of us are looking for new sources of business. One place to start this search is with your brand. And to...
I have learned a lot of things through starting my own business. Here are five lessons I have learned through experience: * Write a comprehensive business...
