Instagram is looking to cash in on its 150 million daily users and will start to introduce advertising to its stories feature as it becomes more...
Multiple streams of income….inventive 21st century thinking….career resilience…ongoing economic shifts are causing women around the globe, especially in the Caribbean, to reconsider the prospects of becoming...
LinkedIn founder Reid Hoffman who founded his first company in 1997 and has a reputation as one of Silicon Valley’s brightest minds has agreed to sell...
A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M’s brand with the lower case lettering “m&m”. The court ruled...
BE RELEVANT ON CONSUMERS’ MOST IMPORTANT DEVICE By 2017, 85% of the world will be covered by 3G mobile internet and half will have 4G coverage,...
Mr. Symonds said a paradigm shift is taking place because of social media, with the percentage of a digital campaign's media spend going toward creative increasing...
My work with clients often involves conducting qualitative conversations with their customers to deeply understand how they feel about what the company is doing and what...
There's a reason why "Mad Men" was based in the golden age of advertising rather than contemporary times. And it's the same reason that the producers...
For example, if your goal is to sell or receive basic telemarketing leads, there is no need to buy the media on premium or expensive sites....
BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except on...
