In a landmark move set to redefine the advertising landscape, AMK Communications, through its subsidiary Click Digital Agency, is poised to launch Jamaica’s first AI-generated advertising...
Unilever has initiated talks with buyout firms to potentially sell its ice cream business, a move estimated to be worth up to $19.4 billion. This strategic...
The headline in last weeks business gleaner read “The Bridge Radio Station Up For Sale”. The opening paragraph of the article told the story, “After débuting...
The debate around whether weak brands need influencers and brand ambassadors while strong brands can rely on their established presence is multifaceted, encompassing various pros and...
In the rapidly evolving digital landscape, consolidating marketing efforts into a social-first framework has become essential for brands seeking to maximize the effectiveness of their marketing...
In today’s digital age, traditional marketing efforts such as experiential marketing and customer service can be significantly enhanced through an always-on, social-first strategy. This approach not...
In today’s digital landscape, humanizing a brand is crucial for resonating with social-first audiences. Leveraging influencer marketing effectively can bridge the gap between brands and consumers,...
