The debate around whether weak brands need influencers and brand ambassadors while strong brands can rely on their established presence is multifaceted, encompassing various pros and...
In the rapidly evolving digital landscape, consolidating marketing efforts into a social-first framework has become essential for brands seeking to maximize the effectiveness of their marketing...
In today’s digital age, traditional marketing efforts such as experiential marketing and customer service can be significantly enhanced through an always-on, social-first strategy. This approach not...
In today’s digital landscape, humanizing a brand is crucial for resonating with social-first audiences. Leveraging influencer marketing effectively can bridge the gap between brands and consumers,...
Early Life and Education Kingsley Cooper, CD, is a prominent Jamaican entrepreneur, attorney, and the founder and CEO of Pulse Investments Ltd. Born and raised in...
Social media has significantly disrupted and redefined the consumer journey, positioning itself as a primary touchpoint for influencing purchase decisions. Innovative marketers now prioritize a social-first...
Early Life and Career Beginnings Roxane De Freitas has a distinguished career marked by her leadership and strategic roles in major companies. She has served as...
The Board of Directors of Mailpac Group Limited is pleased to announce the appointment of Mr Kamar Palmer and Mrs Sheree Martin as Directors of the...
Pan Jamaica Group Limited announces the successful divestment of Grupo Alaska S.A., a leading producer of ice and bottled water products in the Dominican Republic owned...
Raising capital is a critical yet challenging aspect of entrepreneurship, and Jamaican founders are no exception to this global struggle. Despite the vibrant entrepreneurial spirit and...
