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2022 Caribbean Peer Awards set to recognize the very best in advertising and marketing for 2020-2021



Kingston Jamaica: It’s coming back and with an anticipated bang, unfolding in what is expected to be a black tie red carpet affair at a location in New Kingston Jamaica.

The 2022 Caribbean Peer Awards will continue to live up to its mantra of “there’s no greater recognition” as recognition of your peers.

And so we will all get a chance to see who the “Peers” regard as among the very best the industry has to offer. Advertising agencies, independent, shops, freelancers and even some clients around the region will get to show us all the phenomenal work they produced throughout the year 2020 and 2021 and just as important, how that work is working for their clients.

2020  going into 2021 was by all accounts a very tough year for the agency and media business, but we still expect the best out there to rise to the challenge and develop innovative channels for making money, for themselves and their clients.

The Caribbean Peer Awards essentially is looking for companies and individuals that are coming up with creative and effective solutions to clients’ business problems, with meaningful, measurable results that back up the claim. And in this regard “creative”  does not necessarily mean the most beautiful or edgy TV or print advertisement, but rather the most creative thinking about around a problem.

About The Caribbean Peer Awards

The 9th staging of this event as it has in the past will attract professional marketers and advertisers from all over Jamaica and the region. This will be a red carpet and Black Tie event and is expected to attract an estimated 150 attendees.

The Peer Awards Foundation will be using this and subsequent events to raise much-needed funds to undertake the work of the foundation going forward.

The goal of the Peer Awards Foundation is to make the event regional. Having staged the event in Jamaica since 1998, with the last staging in 2010, it was felt that competing on a regional level would be far more beneficial for all concerned. It would also provide a platform and avenue for more regional cooperation.

The real benefit of a regional event such as the Caribbean Peer Awards is that it encourages everybody within the industry to strive, excel and be recognized. This is presently lacking and the Caribbean Peer Awards will be one such avenue.

The Peer Awards Foundation who is hosting the event as part of its fund raising activities will begin accepting submissions on its website for the annual awards that honors the best creative from around the region.  Last held in 2010 The Peer Awards Foundation recognized four individuals who have and continue to make a sterling contribution to Caribbean advertising, marketing and media, Lester Spaulding chairman RJR Communications Group, Neville Blythe former owner of CVM Communications Group, Peter Webley founder and owner of Caribbean Today and Ken Gordon of Caribbean Communications Network (CCN).

The Caribbean Peer Awards Academy | Voting Protocol

Voting in the Peer Awards is restricted to professional marketers, in that they perform a marketing function for which they are paid. Qualified marketers are invited to Apply For Membership into the Peer Awards Academy and will among other benefits be allowed the rights and privileges to vote in the Peer Awards each year.

All applications are subject to acceptance by the Executives of The Peer Awards Academy.

Important Events And Dates To Note (subject to change)

1. Nomination accepted on the website – November 1st – December 31st

2. First round of voting on the website January 1st – January 20th,

3. Announcement of the final Nominees scheduled for January venue to be announced

4. Second round of voting on the – February 1st,–February 14th,

5. The 2022 Caribbean Peer Awards Kingston Jamaica.

Sponsorship Opportunities

Nomination Categories

For more information please contact
Aldo Antonio
Executive Director
The Peer Awards Foundation
1-876-542-3719 or 630-2216

The Caribbean Peer Awards


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Business Events

Jamaica to host international Conference on Inclusive Insurance in October



Jamaica will be the host to the International Conference on Inclusive Insurance (ICII) scheduled to take place 24 th  to the 28 th  of October 2022 at the Jamaica Pegasus Hotel. The hybrid Conference is being hosted by the Insurance Association of Jamaica in partnership with the Munich Re Foundation and the Microinsurance Network. It will attract over 400 international delegates from over 50 countries.

President of the Insurance Association of Jamaica, (IAJ) Sharon Donaldson stated that it is the first time in 20 years that the conference is being held in the Caribbean and Jamaica is extremely proud to be the host country.

The conference will provide a platform for stakeholders to present and discuss issues, policies, and state-of-the-art solutions for efficient, sustainable, and inclusive insurance products; and promote the development and proliferation of good-value insurance for emerging economies. It also aims to enhance awareness of the demand for insurance in the low-income segment and its potential.

According to Donaldson many countries have large informal sectors which face a range of challenges, including the death of a breadwinner, precarious traditional livelihoods, compromised food security and damage to homes and infrastructure due to the climate crisis. Also citing the devastating effects of the COVID-19 pandemic, which has affected children’s education and caused many small businesses to close their doors, she said “many low-income groups are often unaware of steps they can take to protect themselves financially. The insurance industry has a critical role to play to provide innovative insurance and financial products and education geared to these groups” she said.

Dirk Reinhard, Vice Chair, Munich Re Foundation and Chairman of the Steering Committee of the ICII 2022 said that risk management including insurance plays a key role to achieve the Sustainable Development Goals.

“Recent floods, droughts and wildfires have shown that climate change threatens the livelihood of billions of people that do not have access to affordable safety nets. Small island states are particularly vulnerable which is why we are very honored that IAJ is hosting this year’s International Conference on Inclusive Insurance in Jamaica and for the first time in the Caribbean. How to reach scale in small countries will be among the key topics that will be discussed at this conference,” Reinhard stated.

Katharine Pulvermacher, Executive Director of the Microinsurance Network, said: “Insurance has the potential to make a significant and enduring contribution to public policy goals and to closing the global people protection gap. Only a tiny fraction of emerging customers and small-scale producers around the world have insurance of any kind, even for smaller, more frequent risks that can have a devastating effect on their economic well-being. This presents a clear opportunity for the insurance sector – one that we conservatively estimate to be worth at least USD 66 billion per year, increasing as the resilience of the people and producers insured flourishes over time. We are delighted to partner again with the Munich Re Foundation and the Insurance Association of Jamaica for this impactful event to support the development of sustainable, inclusive insurance.”

Apart from insurance industry representatives, business persons, development partners, multilateral agencies, technology companies, academia, other policy experts and media are also encouraged to attend.

About Munich Re Foundation
The Munich Re Foundation based in Germany uses their knowledge of risk for the service of humanity. Their main aim is to prepare people to cope with risk and to improve their living conditions.

About the Microinsurance Network 
The Microinsurance Network is the global multi-stakeholder platform for professionals and organisations that are committed to making insurance inclusive. Membership-based, we bring together diverse stakeholders from across the value chain who share our vision of a world where people of all income levels are more resilient and less vulnerable to daily and catastrophic risks. We encourage peer-to-peer exchange and learning, facilitate the generation of knowledge and research, and act as advocates, promoting the role that effective risk management tools, including insurance, play in supporting the broader development agenda.

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Entertainment and Events

The 2022 Caribbean Strategy Conference. Who is behind it?



Who is Behind the Strategy Conference?


Have you wondered who is behind the conference? You’d like to know more about the people behind the event but this may be the first time you are coming across a gathering of regional minds like this one. This brief introduction should help.

My name is Francis Wade and I am the founder of Framework Consulting, the company behind the conference. We’ve been around since 1993 and have been helping regional companies create strategic plans since 2001. I’m also the author of a bi-weekly strategy and productivity column for the Jamaica Sunday Gleaner’s business section.

Before ever leading my first planning retreat I spent part of my career with McKinsey & Co as a hired hand. My role? To help train new managers to become better coaches as part of Engagement Managers’ Basics. I also joined a few teams serving the firms’ clients on transformation projects.

During my decade of involvement, I saw the difficulty McKinsey had with their problem-solving approach which rarely involved giving clients “the secret sauce.” But the truth is, most companies can’t afford the fees of a top notch consulting firm. They need to do their planning on their own steam.

In that context, I came across the Strategy Mapping article by Robert Kaplan and David Norton just as it was published in 2001. It provided an important missing link for executives who needed to communicate complex ideas to employees who weren’t used to thinking in strategic terms. I trialed the idea with a few willing clients and a new approach was born using this new tool as part of our arsenal.

Two decades later, we still facilitate strategic planning sessions. Our job is to help leadership teams make the most difficult decisions about the future of their companies…even with limited data. Today we also deliver facilitate online meetings, but the challenge remains.

As we in the Caribbean struggle to shake off the effects of Covid, a recession and a new period of armed conflict, we want to think beyond these distractions. The business landscape for the world’s companies has changed more in the past two years than in the prior 20 years. Or 30.

As such, the purpose of this conference is to equip you as a Caribbean leader with the tools needed to craft strategic plans that produce a game changing effect. Why? Getting past the chaos and uncertainty that has reigned supreme takes more than mere defense.

It requires a smart offense.

Our region’s organizations have the raw material i.e. brainpower to produce breakthroughs. However, this takes courage and confidence, in addition to the ideas we’ll share at the conference. Together, we’re sure to make the most of this downturn and become the ones who instigate disruption in our industries worldwide.

Decisive measures make the biggest difference in dark times.

Join me and the rest of my team in three days intended to really move the needle on our ambitions.

The 2022 Caribbean Strategy Conference.

Francis Wade founder of Framework Consulting

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Businessuite Women

Businessuite Power 50 Women in Jamaican Business for 2023



BUSINESSUITE Magazine’s  ranking of Jamaica’s leading businesswomen provides a unique opportunity to secure an insight into the professional lives and activity of some of the most interesting and inspiring women in Jamaica’s private sector today.

How we pick the Power 50

What qualities can adequately describe a woman of power and influence on a national level? She is often described as ambitious, driven, determined, creative, a confident leader and a risk-taker. She allows her passions to order her steps, her gifts and her talents to become her own personal calling card.

Powerful and influential women are thriving in their business lives across Jamaica and so the move by the BUSINESSUITE editorial team to select, based on the format created by FORTUNE magazine editors, the 50 most powerful and influential women was truly a daunting task.

As stated, the selection process for the BUSINESSUITE list of the ’50 Most Powerful and Influential Business Women’ is based on a general format created and used by the editorial team of FORTUNE Magazine. This includes:

1. The general size (Revenue, Profitability and Human Resource) and importance of the woman’s company in the Jamaican economy;
2. The health and direction of the company;
3. The arc of the woman’s career and;
4. Societal and cultural influence of the business as informed by key industry insiders and published information

It must however be noted that since BUSINESSUITE Magazine is not privy to the financial statements of some of the companies mentioned, this was not heavily factored into our final listing and placements. Readers are therefore invited to debate and discuss the names and placement of individuals.

They aren’t just successful executives, entrepreneurs, or administrators who are admired and respected within their own organisations, they are the voices that are heard across the industries in which their companies operate, even across corporate Jamaica as a whole.

The Presentation Event – Date to be confirmed
The awards will be given to 50 women business leaders who have achieved strong results in their respective fields. This will be the 1st edition of Businessuite Magazine’s Most Powerful Women Awards, to be held in 2023. Details to come.

The awards are aimed at honouring remarkable Jamaican women who have made outstanding contributions to their organisations and set new standards of administration and performance across corporate Jamaica and the economy.

We will also be seeking to recognise and identifying Rising Stars and Women Abroad.

The Special Edition – Date to be confirmed
The event celebrates and recognises the most powerful women in Jamaican business and salutes the spirit of successful business women with a special issue of Businessuite Magazine ‘Most Powerful Women in Business” Jamaica Edition. Details to come

See also

The Top 40 Most Powerful and Influential Women in Jamaican Business for 2016.

Businessuite Power 50 Women in Jamaican Business for 2013

Businessuite Power 50 Women in Jamaican Business for 2012

Businessuite Magazine December 2014 Digital Edition

BUSINESSUITE Magazine October 2012 Digital Issue

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Entertainment and Events

Tourism Speed Networking Event Attracts Over 100 Businesses and Buyers



Tourism stakeholders converged at the Montego Bay Convention Centre in St. James on Thursday (March 31), for the industry’s seventh annual speed networking event.

The engagement was hosted by the Tourism Linkages Network (TLN), in collaboration with the Jamaica Hotel and Tourist Association (JHTA), Jamaica Manufacturers and Exporters Association (JMEA), Jamaica Promotions Corporation (JAMPRO), Rural Agricultural Development Authority (RADA), and Jamaica Business Development Corporation (JBDC).

It attracted approximately 50 tourism entities and over 90 buyers, seeking to take advantage of networking opportunities.

Minister of Tourism, Hon. Edmund Bartlett, in his address during the opening ceremony, said the participating buyers and sellers were important, as they form a critical component of the industry’s consumption patterns.

Mr. Bartlett, who noted that the consumption pattern was boundless, said it requires corresponding production outflows.

“The production side must be as strong and effective to meet the demand side,” he stated.

Mr. Bartlett further underscored the need for a “new and exciting” industry production process.

“I think we have to look at how to create something of a supply logistics centre that is not only going to drive production, but also provide [the] ability for us to respond to the demand which is in the rest of the Caribbean,” he said.

This, the Minister added, “because they are all suffering from the same shortages that we are [experiencing].”

“They are [experiencing] the same effect of the disruption in the supply chain; but Jamaica has become that centre for response to them,” Mr. Bartlett stated.

The speed networking event featured a series of 15-minute pre-scheduled meetings between managing directors, general managers, and chief executive officers of local supplier companies of products and services, and owners and managers of properties, restaurants, attractions, and other tourism entities.
Source JIS

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Entertainment and Events

The Peer Awards Academy Professional Membership Application Information



To apply, please  submit the following membership information below. If you would like more information about membership in The Peer Awards Academy or the application process, please specify your questions in the comment box below.

Name: (Mr/Mrs/Ms.)

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Title Category (SELECT ONE)
o Academic/Professor
o Account Executive/Director
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o Consultant
o Director/Sr. Director
o Manager/Sr. Manager
o Other C Level
o Principal/Partner
o Student
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Interest/Responsibilities (SELECT UP TO 4)
o Academia
o Advertising
o Analytics/Metrics
o Branding
o Career Development
o Consumer Products/ Packaged Goods
o Customer Strategy
o Database/CRM
o Digital Marketing
o Direct Marketing
o Global Marketing
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o Mobile Marketing
o Product Marketing
o Retail Marketing
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Industry (SELECT ONE)
o Advertising
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Company Size (SELECT ONE)
o 1 to 9
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Primary Focus of Business (SELECT ONE)
o Business to Business (B2B)
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Years of Marketing Experience (SELECT ONE)
o Less than 5
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Highest Degree Attained (SELECT ONE)
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How did you hear about The Peer Awards Academy?
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Which best describes your main reason for wanting to join The Peer Awards Academy? (SELECT ONE)
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Statement of Ethics
As a member of The Peer Awards Academy, I agree to abide by The Peer Awards Academy Adopted Statement of Ethics, embracing the highest ethical norms and values for marketers.
(1) Marketers must first do no harm.
(2) Marketers must foster trust in the marketing system.
(3) Marketers should embrace, communicate and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system.

Any Peer Awards Academy member found to be in violation of the above Statement of Ethics may have his or her Association membership suspended or revoked.
In order to validate your application, please sign the Statement of Ethics.

I subscribe to the Statement of Ethics and will adhere to it:

Signature______________________________________________ Date _____________

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In submitting this Online Membership Application, I certify that the above information is correct and complete and do hereby agree to abide by the T.O.S.

Return your complete form via email to:

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