The Blackslate Business Barter Exchange - 3BX will be conducted entirely over the internet, a new medium for the barter exchange industry.
When a CEO hires a chief marketer, he or she is not looking for someone to simply manage the marketing department. The CEO needs a "seat-at-the-table"...
When one looks at the plethora of these 'personality advertise-ments' and special supplements that populate the pages of our newspapers, in colour and/or on days when...
The move is part of a wider plan to integrate the businesses onto a common platform to take advantage of RBC global and regional strengths, as...
“By joining together the strong branding identities of both CIBC and FirstCaribbean, CIBC FirstCaribbean represents the proud heritage and uniqueness of the Caribbean backed by the...
The Jamaican landscape has been hit with a series of rebranding initiatives following acquisitions of leading Jamaican companies by multinationals. These have include National Gas Stations,...
“It has been going on for two years with some of them"
"One possible strategy for Jamaica to maintain and expand its market share in the more mature North American and European markets is a focus on emerging...
“Dominica was our first test of the potential response of Caricom to the product and was selected based on the strength of our distributor partner there....
It's a mutually beneficial arrangement. Startups bring marketers in to help imagine ad products, forging relationships early and gaining credibility by wrangling big brands' involvement. Marketers,...
