You need to identify individuals who will detract from your business and avoid them, just as you need to get rid of people on staff who...
Mascots are "the gift that keeps on giving," said Carol Phillips, president of consulting group Brand Amplitude. "They never get in trouble with the law. They...
Taking a closer look at individual advertisers in the category it becomes apparent that the Jamaica Labour Party (JLP) spent the most on all three media...
"Unfortunately, in our business, we get paid like we're doing our clients' laundry. We haven't figured out that the ideas that we create can become a...
"We're seeing trending in China, with companies like Chevy, Buick and others saving those established brand names for higher-end cars," Mr. Bragman said. "Datsun is just...
"Previously you'd have expected store staff to be educated about the products and the brand," said Geoffrey Handley, co-founder and CEO of mobile agency The Hyperfactory....
At least 80 per cent of the goods on the shelves of our supermarkets are imported. And this has contributed to the rise in our country’s...
“Panama has a huge services sector, so we are going to be working on developing that part of the agreement soon to include services.” In an...
As one respondent colorfully put it, his company's marketing ROI measurement is like "pissing in the wind."
Well it now appears that Ragashanti is coming back to national radio via BESS 100FM, located in Kingston with a national distribution platform. According to information...
