On the other side sit the agencies, technology vendors, ad networks and media companies that treat ads as pork bellies and automate the entire process. They...
“My personal views are that all rebranding efforts should add some element of interest, freshness, energy and vitality to the brand. I cannot say for sure...
With a partnership, it means that decisions are coming from different people. They are laid on the table, discussed, and the best ones are chosen. Unlike...
If you are partnering you still have to have the same talk with yourself and your partners-to-be. This is about the area I refer to as...
“Content is King let’s be clear about that, so I would definitely move and position JA105FM away from the traditional dependence on personalities to drive the...
"To the average person, it looks like the rich are working all the time," Siebold says. "But one of the smartest strategies of the world class...
Black media and ad agencies have had enough ... … enough of seeing their efforts taken for granted to help marketers better understand the black consumer...
The difficulty arises for several reasons,. Many people take a high level of ego into entrepreneurship and they believe that because they have ”invested” in a...
As More People Read Books, Newspapers and Magazines on Mobile Devices, Marketers Have a Chance to Extend Print Branding. Traditional and social media and enhanced user...
Mr. Vernon also pledged that the company would become a "lean, horizontal" organization, moving away from a culture at old Kraft that had he characterized as...
