The increasing frequency of these attacks represents a significant challenge for organizations, demanding ever greater investments in cybersecurity measures.
Artificial intelligence (AI) will unleash the next wave of efficiency, experience and growth across industries by 2030. According to Deloitte, the AI-based cybersecurity market is expected to reach US$102.78 billion by 2032. Despite the benefits it offers to companies, this technology is also being exploited by cybercriminals to carry out evasive, unique and damaging attacks, which traditional cybersecurity solutions cannot detect. Palo Alto Networks identifies an average of 2.3 million new and unique threats daily and blocks an average of 11.3 billion online threats per day, highlighting the urgency of combating these risks.
Jamaica faces significant challenges in terms of cybersecurity. In February 2024, the Minister of National Security, Horace Chang, stated that despite the cyberattacks experienced in both the public and private sectors, the government is working to comply with the Data Protection Law, which has been in force since December 1st, 2023, and this law mandates companies to ensure proper handling and privacy of institutional and user information.
In this context, Palo Alto Networks, a global leader in cybersecurity, has introduced a series of new security solutions to help companies block attacks generated by artificial intelligence (AI) and effectively protect the use of AI by design, a human-centered approach to innovate with AI and machine learning (ML), with a focus on generating solutions that meet real user needs.
“Companies must quickly move beyond the use of isolated processes and solutions and recognize the benefits of adopting an integrated platform that represents more than just a technological stack, but a crucial business mechanism essential for achieving success,” said Nikesh Arora, president and CEO of Palo Alto Networks.
“Precision AI™ combines machine learning (ML) and deep learning (DL) with the accessibility of generative AI (GenAI) in real-time, offering AI-driven security to overcome malicious attacks and proactively protect networks and infrastructures. The platform represents the necessary approach, and, coupled with integrated solutions that can both protect and enable AI, are critical to achieving results. Palo Alto Networks’ Precision AI is the game-changer that will create a new paradigm in security — perhaps for the first time — where the defender is ahead of the adversary.”
The AI-driven approach is based on three pillars:
● AI combating AI: The most effective way to combat attacks generated by artificial intelligence is by using the technology itself to neutralize potential negative impacts or risks associated with its malicious use. The Precision AI Security Package offers Advanced Security Services, including Advanced URL Filtering, Advanced Threat Prevention, Advanced WildFire®, and Advanced DNS Security.
These services utilize inline AI, characterized by the direct integration of artificial intelligence systems into processes or workflows, operating without external interruption. This approach enables the prevention of sophisticated web-based threats, zero-day attacks, evasive command-and-control attempts, as well as DNS hijacking attacks.
● AI by design: Create a secure AI ecosystem that prioritizes the integrity of AI security frameworks, enhances compliance, and minimizes data exposure from early development stages to deployment. AI Access Security provides confidence to an organization’s team in using AI tools, ensuring comprehensive visibility, robust controls, data protection, and proactive threat prevention measures.
● Prisma Cloud’s AI Security Posture Manager (AI-SPM) protects the AI ecosystem by identifying vulnerabilities, prioritizing correct configurations, and enhancing compliance, while AI Runtime Security protects applications against real-time threats, such as prompt injections and denial-of-service (DoS) attacks on the model. Additionally, Cloud-Native capabilities include AI attack path analysis, impact scope, and targeted remediation to quickly identify and correct complex risks and potential breaches.
● Generative AI to simplify cybersecurity: Precision AI-powered co-pilots on Palo Alto Networks platforms help truly understand user intent, perform, and automate user actions, flag alerts and best practices, provide in-product support, and ticket workflow.
The benefits of Precision AI are realized through Palo Alto Networks´ platform approach to integrated capabilities and data accessibility. The idea is to eliminate the boundaries of scattered solutions to optimize security and improve operational efficiency. According to Frank Dickson, vice president of the IDC group, the key benefits of adopting a unified platform of security products are the ability to have intimately integrated network, cloud, and SOC environments.
“In the current accelerated environment, to successfully adopt and implement AI, organizations must understand that the quality and quantity of data are crucial, investing in integrated solutions and systems that ensure robust data input is essential to achieve desired outcomes in AI,” commented Dickson.
About Palo Alto Networks
Palo Alto Networks is a global leader in cybersecurity. We innovate to overcome cyber threats so organizations can embrace technology with confidence. We provide cutting-edge cybersecurity to thousands of customers worldwide, across all sectors. Our industry-leading cybersecurity platforms and services are backed by sector- leading threat intelligence and powered by cutting-edge automation.
Whether it's deploying our products to enable a zero-trust enterprise, responding to a security incident, or partnering to deliver better security outcomes through a top-tier partner ecosystem, we are committed to helping ensure that each day is safer than the last. That's what makes us the preferred cybersecurity partner. At Palo Alto Networks, we are committed to bringing together the best people to serve our mission, which is why we are also proud to be the cybersecurity workplace of choice, recognized among Newsweek's Most Loved Workplaces (2022), Comparably Best Companies for Diversity (2021), and HRC Best Places for LGBTQ Equality (2022). For more information, visit www.paloaltonetworks.com.