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Marketing & Advertising

United Airlines PR Nightmare Could Impact Brand Reputation And Business Results

United Airlines CEO Oscar Munoz has finally apologized, as social media attention shifted from the Kendall Jenner Pepsi ad fiasco to United Airlines, this after a video surfaced Sunday evening of a passenger being forcibly removed from an overbooked United flight. Brand and communications experts are positing that this United Airlines public relations nightmare could […]

Google Jumps Deeper Into Hardware Business With HTC

2018 Caribbean Peer Awards set to recognize the very best in advertising and marketing for 2016-2017

Kingston Jamaica: It’s coming back and with an anticipated bang, unfolding in what is expected to be a black tie red carpet affair April 2018 at a location in New Kingston Jamaica. The 2018 Caribbean Peer Awards will continue to live up to its mantra of “there’s no greater recognition” as recognition of your peers. […]

Ozone Wireless Turns Barbados Mobile Telecoms Market Into A Three Brand Race

Salada Foods Growth Thrust Sits On Two Primary Pillars: Exports And The Introduction Of New Products.

Overview 2016 The Year can best be described a one of consolidation. Our focused attention on domestic sales, inventory management and relaunching the Jamaica Mountain Peak brand were the pillars on which the year’s success was grounded. The company recorded its highest sales in the last ten years. Shareholder value also improved over the previous […]

Mayberry Investments Joins John Jackson, In Calling For A Rejection Of Ansa Coating International’s Offer – Updated

While The Group Experienced Great Accomplishments in 2016 Massy Also Faced Some Challenges.

Key Items In The 2016 Period: • Third Party Revenue decreased 3 percent or $411 million, from $11.9 billion to $11.5 billion. There was a 45 percent or $489 million reduction in revenue from the Energy businesses in Colombia and Trinidad and Tobago. • Earnings Before Finance Costs and Tax decreased by 8 percent, from […]

Mayberry Investments Joins John Jackson, In Calling For A Rejection Of Ansa Coating International’s Offer – Updated

Instagram Looking To Introduce Advertising To Its Stories

Instagram is looking to cash in on its 150 million daily users and will start to introduce advertising to its stories feature as it becomes more popular, stepping up competition with Snap Inc. The Facebook owned platform will start to slip in advertisements between stories from friends, turning the popular feature into a moneymaker.

Google Jumps Deeper Into Hardware Business With HTC

The Nine P’s of Personal Branding

Multiple streams of income….inventive 21st century thinking….career resilience…ongoing economic shifts are causing women around the globe, especially in the Caribbean, to reconsider the prospects of becoming a ShePreneur on some scale. Creating multiple streams of income can help you save for retirement, weather job loss or a bout with a health crisis. Financial experts suggest that the average person needs more than $500,000 dollars stashed away for retirement in order to live in comfort and worry free.

Time For Businesses To Be Innovative If You Are Just Doing What You Used To Do Before, Then You’re Going Down – Warner

Marketing’s Next Five Years: How to Get From Here to There

BE RELEVANT ON CONSUMERS’ MOST IMPORTANT DEVICE  By 2017, 85% of the world will be covered by 3G mobile internet and half will have 4G coverage, according to Sony Ericsson. Three billion smartphone users will contribute to data traffic that’s 15 times heavier than today’s. For more and more consumers, the most important screen will […]

Ozone Wireless Turns Barbados Mobile Telecoms Market Into A Three Brand Race

Can Brands Market on Facebook Without Actually Spending Money on Advertising?

Mr. Symonds said a paradigm shift is taking place because of social media, with the percentage of a digital campaign's media spend going toward creative increasing from the legacy share of roughly 10% to 20%. Investment in a costly social app such as Spotify can pay off handsomely if it goes viral.

Ozone Wireless Turns Barbados Mobile Telecoms Market Into A Three Brand Race

What’s The problem with Advertising Today?

There's a reason why "Mad Men" was based in the golden age of advertising rather than contemporary times. And it's the same reason that the producers of the reality show "Pitch" are having a hard time signing up agencies to show them behind the curtains of our daily process. Why? Because we're not as proud as we once were.

Ozone Wireless Turns Barbados Mobile Telecoms Market Into A Three Brand Race

Three Steps to Help Advertisers Achieve Maximum ROI in Online Advertising Campaigns

For example, if your goal is to sell or receive basic telemarketing leads, there is no need to buy the media on premium or expensive sites. The better decision here is to buy the media on small or medium sized sites that will sell you the media at a significantly lower rate. Of course, for a premium campaign, to promote a new model of car or other luxury item, you want to be on those sites that will give you the correct exposure to the right audience for the campaign.

Ozone Wireless Turns Barbados Mobile Telecoms Market Into A Three Brand Race

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