WhatsApp Business Expanded To More Vendors, Allowing For Direct One-To-One Communication With Customers.
Facebook Inc.’s WhatsApp messaging service, following its announcement in 2018, is expanding its popular WhatsApp Business API to more vendors.
The WhatsApp business integration API, built for medium and large businesses, offers several useful features that make it easier than ever for businesses, allowing for direct one-to-one communication with customers.
The WhatsApp messaging service has also begun to globally restrict the number of people a message can be forwarded to, in an attempt to fight fake and misleading information from going viral on its platform.
The app tested limiting forwarding in India last summer, to five recipients or groups, as rumors and fake videos spread rapidly on its network that were subsequently linked to violence in the country.
Starting yesterday, WhatsApp will be implementing this change globally, a spokeswoman said in a statement, indicating that this will continue help keep WhatsApp focused on private messaging with close contacts.
WhatsApp said the forwarding limit significantly reduced forwarded messages around the world, and that it would continue to evaluate the effects of the changes.
The company’s parent, Facebook, has been the subject of global scrutiny over its role in the spread of fake news and disinformation over the past year in particular.
The social network is under investigation in several countries for letting the data of millions of its users end up in the hands of Cambridge Analytica, a consulting firm working on Donald Trump’s 2016 U.S. presidential campaign.