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Coca-Cola The Next Industry Giant To Jump Into The Cannabis Drinks Business.

Coca-Cola The Next Industry Giant To Jump Into The Cannabis Drinks Business.

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The world’s largest beverage company may be the next industry giant to jump into the cannabis drinks business.

Coca-Cola Co. says it’s monitoring the nascent industry and is interested in drinks infused with CBD — the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high.

The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis Inc. to develop the beverages, according to a report from Bloomberg Television.

Coke’s possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow.

Last month, Corona beer brewer Constellation Brands Inc. announced it will spend $3.8 billion to increase its stake in Canopy Growth Corp., the Canadian marijuana producer with a value that exceeds C$13 billion or US$10 billion.

Coca-Cola spokesman Kent Landers said in an emailed statement to Bloomberg News that they are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,

The space is evolving quickly, but no decisions have been made at this time he said.

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