General Motors Wants You To “Airbnb” Your Vehicle When You’re Not Using It.
General Motors Co. plans to start a pilot program this summer that will enable car owners to rent out their vehicles when they aren’t using them, according to people familiar with the matter.
The tests will begin in early summer through GM’s Maven car-sharing unit, said the people, who asked not to be identified because the plans aren’t public. GM vehicle owners will be able to put their cars on Maven’s platform for other drivers to rent and share the revenue with the automaker.
The pilot — which GM will try to grow into a full-fledged business if it’s successful — could mark another step forward in GM’s transition from manufacturer to mobility provider.
After GM’s stock stagnated for years as investors fretted over peaking car sales and Silicon Valley’s offensive on the auto industry, the shares rose to a record high in October as its self-driving car plans and services like Maven gained traction with investors.