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Twitter Testing Tweets With As Many As 280 Characters.

Twitter Testing Tweets With As Many As 280 Characters.

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Twitter Inc. announced yesterday that it will be lifting its 140-character limit on tweets, in an experiment with a small group that may expand to the entire social media platform.
Struggling to attract new users, Twitter said the test will let users send tweets with as many as 280 characters. Lengthening the character limit may result in more engaging conversation on the platform, helping Twitters in its bids to turn itself into a destination for live events and discussion. It includes all languages except Japanese, Korean and Chinese. Twitter said those Asian languages can convey about double the amount of information in one character compared with many other languages.

Twitter has been struggling to invigorate user growth and advertising revenue while investors are questioning whether the San Francisco-based company can find a long-term growth path. BM